As my career has evolved, two main factors have remained constant driving forces. First: uncovering unique insights by understanding the human behind the transaction; and the complex web of cultural influences, attitudes, needs and behaviours that make them who they are. Second: creating innovative concepts that will have a positive impact on whomever they touch - whether it is an inspiring piece of copy, disruptive new products, or strategies that solve the problems that matter to clients and consumers alike. These pursuits have been fuelled by intellectual curiosity and a desire to learn, creative problem solving and a healthy serving of analytical skills; important ingredients in thinking different in order to make a difference. I combine this passion for big picture thinking with a flair for storytelling and effective communication - because the ideas that will change the world live in the stories that bring them to life. Underpinning this is a collaboration and leadership style that is founded on empathy and a desire to treat colleagues and teammates as people first. These skills have been pivotal in working on a number of projects across multiple industries during my career in Innovation that have paved the way for impressive growth. Outside of employment, I have applied these same skills in helping to build an online content platform that has played a big role in furthering popular culture. My responsibilities ranged from writing and editing copy and creative directing photoshoots to setting the brand's growth strategy, with the purpose of creating inspiring content and events. Writing and creating remains a key skill and passion of mine.
- The Staying Power of Grime: chasing the art, or the art of futility?As an avid grime fan, I have written several blog posts documenting the scene and it's evolution from the early days to its position as one of the most important musical genres in street and popular culture. This particular post was exploring the potential positive impact of cosigns from the biggest rappers on the other side of the Atlantic.
- Introducing Streetwear Series for Bespoke MagTwo articles from a series on up and coming brands I discovered when researching some of the newest and most unique streetwear brands emerging from London's underground scene. The purpose of these pieces was to try and put forward different perspectives on style to create a fresh narrative and shine a light on some young brands doing cool things. As part of this series, Dixhuit and Unknown Ldn have both gone on to do very well; with the latter now one of the biggest streetwear brands in the UK w
- A Beginner's Guide to the NBA PlayoffsA blog post written as requested by our readers who had read my NBA content and were looking to get into the sport but were struggling to understand the implications of seedings and other considerations in the playoffs. This post was extremely successful with over 3k hits in the week leading up to the start of the postseason.
London, United KingdomFull Time
The bridge between client and customer; leading cross-functional teams to uncover unique consumer and market insights and bring them to life through compelling brand strategies and disruptive concepts. Delivered strategic recommendations worth over $1bn in potential new revenue across client projects in multiple industries. Worked closely with creative teams to build concepts from prototype through to pilot.
- London, United KingdomFull Time
Led an ideation team who were tasked with creatively solving complex client and business challenges using Emerging Technology. Conducted extensive desk and consumer research to identify innovation opportunities and stimulate creative thinking. Revamped internal tools and trained over 150 new innovation practitioners. Working with Sales to develop go-to-market strategies for disruptive concepts.
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- Innovation Strategy
- Brand Strategy
- Creative Strategy