Work history
T
T
Head of Marketing & CommunicationsTea & Tequila
London, United KingdomFull Time
A UK slow fashion brand working with indigenous artisans in Mexico to create handmade clothing and accessories.
- Strategise marketing campaigns to drive sales, resulting in a revenue growth of 150% in 2020.
- Design and manage daily online content for social media channels Instagram, Facebook, Pinterest, Tik Tok, YouTube, Pinterest, LinkedIn and Mailchimp to drive awareness and engagement. Sales from social sources +363% in 2020.
- Creating video advertisement content and conducted A/B testing for Facebook and Google ads to create effective targeted ads with average ROAS of 15.
- Website UI design and SEO management to generate unique leads. Keywords including "Cactus Leather Trousers", "Cactus Leather Bag" and "Artesana Trousers" seen on 1st page of Google Search.
- Created sustainable focused branding strategy and communications through online (social media, website) and offline (packaging, production) channels - Tiendita project.
- Creating Augmented Reality Instagram Filters.
- Conduct customer journey mapping through online research to strategise for improvements in every touchpoint to improve customer acquisition, experience and loyalty. Online store conversion rate +21% in 2020.
- Fashion and product photographer.
F
F
Co FounderFields & Ferns
London, United KingdomFull Time
A slow fashion brand based in London producing handmade thoughtful clothing and accessories made from local waste.
- Product design and development focusing on sustainability.
- Manufacturing products: sewing, embroidering and beading.
- Creative direction for branding and marketing.
- Website building and maintenance.
- Host and editor of "Slow Conversations with F&F" Podcast.
- Creating commercial slide-decks to pitch to investors.
+ Show more
Skills
- Business Development
- Digital Marketing
- Brand Developent
- UI Design
- Graphic Design
- Management
Education
MAUniversity of The Arts London (UAL)
- London, United Kingdom
Graduated 1st Class with Distinction
Wrote a thesis on "Exploring Online-Based Communication Tools for Slow Fashion Brands to Close the Attitude Behaviour Gap Phenomena in the Sustainable Fashion Market."
P
P
BBAPrasetiya Mulya University
- Jakarta, Indonesia
Graduated Cum Laude with GPA 3.64/4.00
Wrote a thesis on "Exploring Message Strategies and Consumer Engagement within @netflixid's Instagram Account" (https://bit.ly/2EtyclQ)