About me

Oh hey! I'm a Swedish visual designer based in Amsterdam. I am a true generalist and my work spans visual identities, branded spaces, conceptual design, art direction, and printmaking. A mix of nerdy research and playful intuition guides my work. Since graduating from the Corcoran School of the Arts & Design in Washington, DC, I have worked with Sandqvist, GANT, Vasaloppet, and Natur & Kultur to mention a few. I'm also very friendly. Send me an email.

QuestionsProjectsExperienceTeam

• Moving to Amsterdam next month! Do you have suggestions for good art direction/graphic design communities or events?

Projects

• Studio Otherwise Visual IdentityA minimal and slightly mythical visual identity for my own Studio Otherwise. No nonsense, lots of flexibility.
• Queertopia Visual IdentityA light, fun visual identity for Amsterdam-based foundation Queertopia, imagining a bright future for queer people.
• Sandqvist x Morakniv LogoHow do you marry two Nordic brands, both inspired by Swedish nature and the landscapes their products are made for? With a pared-back logo of imperfect lines that connote the tangible, natural, and human. Print | Retail Design: Anders Tallvik Art Direction: Sarah Lönn Photos: Sarah Lönn, Jakob Ericsson

Work history

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Art Director & DesignerStudio Otherwise
Aug 2018Amsterdam, NetherlandsFreelance
I run a small, freelance centered creative studio specializing in visual identity concepts and communication. Previous clients include H&M, GANT, Plan International Sweden, Queertopia, and multiple performing arts clients.
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Concept- and Graphic DesignerGANT
Sep 2019 - Feb 2023Stockholm, SwedenFreelance
I art directed and designed both in-store- and window displays together with the retail team. My core focus was conceptualizing, developing, and creating artworks for window displays in GANT’s own stores, in department stores such as Nordiska Kompaniet, Galeries Lafayette, De Bijenkorf and for collaborations with companies like Diemme and Liberty Fabrics, in collaboration with GANT’s creative directors and retail team. I also provided art direction and design work such as signage systems and print design for the retail channel.

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Skills

• Typography
• Visual Identity
• Branding
• Logo Design
• Editorial Design
• Graphic Design
• Art Direction
• Creative Direction
• Conceptual Design
• Illustration
• Risograph Printing

Education

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BFA Graphic DesignCorcoran School of the Arts and Design at George Washington University
Jul 2013 - Apr 2016Washington, United States
A hands-on, studio based education in design, typography, motion graphics, printmaking, and visual identity.
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Associate Degreenorthern virginia community college
Dec 2011 - May 2013Annandale, United States