Andra Sandru

Designer / Sourcing / Creative / Product development

FollowUnfollow

Join our Pro Plan to message Andra

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsApparel Designer & Developer - Sourcing Manager for Fashion Accessories - Product Development Manager

Projects

Are you sure?

Do you really want to delete project ASX2 ACURRATOR?

About me

I straddle the line between the creative aspect of the industry and the business one; while focused on the product development and design, I have a strong comprehension of the buying, production (manufacturing / sourcing), and overall operational side. I am a short term “doer”, with a long term “achiever” mindset, and I’ve spent a significant amount of time in personal and professional development in my extensive travels in over 60 countries. In the next career move, I'm want to do something I’m passionate about, have a good routine, in a company with which I have shared values and work ethic.

Locked Pro Plan feature

Skills

  • Can Work Independently as Well as a Team Player
  • Apparel Design
  • Fashion Sourcing
  • Fashion Design/patternmaking/construction
  • Operations Manager
  • Womens Apparel
  • Creative Development
  • Fashion Buyer
  • Trend Forcasting
  • Product Development

Work history

Currently

Associate Creative Director

AS x2

Feb 2016
  • London, United Kingdom
  • Full Time
  • AS x2 is a womenswear & accessories brand, that started as a side project and brain dump for a few creative people with experience in different parts of the industry. • In the last year, I’ve designed, and produced samples for 9 capsule collections • Sourced fabrics and made great contacts in my extensive travels in over 60 countries • I was able to utilise my previous experience as a distributor and buyer to find boutiques that agree to carry the brand, in 6 countries. • Set up shops within major online platforms: asos, njal, moja, noths. • Found ateliers to produce estimative stock, and managed to arrange great drop shipping terms. • I provide content for the organic growing media platforms (Instagram, Polyvore) as well as editorials and marketing partnerships (featured in fashion magazines and fashion blogs) • I research and test alternative fabrics and techniques: bamboo fibbers (tencel), Piñatex (vegetable leather), digital printed fabrics, produced our own patterns, laser cut pieces, recycled and sustainable fabrics. https://www.notjustalabel.com/designer/as-x2-acurrator-0 https://www.instagram.com/asx2acurrator/ http://asx2acurrator.com/

Currently

Fashion Product Developer

ACURRATOR

Apr 2016
  • London, United Kingdom
  • Full Time
  • ACCURATOR started as a distribution agency for niche accessories brands into central Europe, but morphed into a production and manufacturing business. • I managed to secure contracts with a few brands as independent supplier of finished goods - womenswear, menswear and accessories, based on the client’s pitch. • In under a year, managed to deliver over 30.000 products, that I designed, or co-designed. • I put together mood boards based on seasonal trend forecasting and target/ price points, ensure that key items for the season are covered across multi product areas, and made samples for the approved designs. • I found specialised factories in Europe for each category of products and fabric suppliers, to make sure I meet the margins for each SKU. • Attended trade shows to find suppliers and established great connections across the industry. • Working so close to the factories, I gain a great understanding of the garment construction and technicalities, that I didn’t have as a self thought designer and seamstress (the reason why I decided to pursue a part time master’s degree in Garment Technology later this year) • Achieved great liaise between stages of production: from concept, sample, pattern, fabric paring, labelling, to then delivered order. • I facilitated sampling and production process for small start-up brands, without having them commit to great stock, and I achieved great margins for established brands that needed stock. • I negotiated great quotes for printing and personalisation with a big European company, for customisation of any garment, accessory even particular pattern fabrics (delivered anywhere between 50 -10 000 t-shirts with customers logo and design, hoodies, jackets, dresses, bags..) • Managed to use my entrepreneurial mindset to determine the levers to pull for an overall better running business.

2013

Fashion Buyer

Stefonis Urban

Dec 2008 - Nov 2013
  • Full Time
  • Based in Bucharest, across six Lifestyle shops and distribution of a progressive portfolio of apparel and accessories brands (Marshall, Urbanears, Coloud, Carhartt, Komono, Pointer, New Balance, WESC, Herschel, Cheap Monday, Vans…) • In charge with seasonal buying budget, to ensure the optimal cover between brands and categories (men, women, accessories)
- Attended sales meetings for the represented brands, to make sure each one’s identity and marketing strategy was implemented in the territory. 
 • Researched the seasonal trend forecasting and traveled to similar establishments across Europe. 
 • I contoured the marketing strategy for the boutiques (events, press, divisional marketing strategy with the communications plan and roll-out), and held strategic briefs for the teams and senior stakeholders. 
 • I developed a best-selling capsule under the boutiques label and managed the production and sourcing of the products. 
 • Gain a great overall understanding of garment construction, the headphones and tech accessories, the sunglasses and eyewear industry, the sport shoes industry, accessories, quality control, mark-ups, B2B and B2B requirements. 




Education

Currently

Masters

London College of Fashion

Sep 2017
  • London, United Kingdom
  • Garment Technology / Sustainability

2013

Masters

West University of Romania

Sep 2011 - Jul 2013
  • Cultural Management