Work history
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Digital Marketing Specialistsmrs
London, United KingdomFull Time
Implemented integrated digital marketing campaigns for both Search and Social Media to deliver outstanding results for education and employer clients such as Deloitte UK, University of Nottingham, Teach First, Warwick Business School, Easy Jet, Bournemouth University. Worked closely with Employer Branding Marketing Strategists and managed a Creative team, playing a key part in delivering integrated digital marketing campaigns that bring employer brand values to life for Deloitte UK.
Main responsibilities
• Offered insightful consultancy on employer branding, including improving clients’ social media presence by developing social media strategies (both organic and paid).
• Managed weekly and monthly important client meetings and plan strategic next actions for efficiently working together on a long term with Deloitte UK
• Managed teams of 5 copywriters and designers to deliver high-quality work for prestigious UK universities (University of Nottingham) and international companies (Teach First, Deloitte UK)
• Designed and co-hosted social media masterclasses to up-sell SMRS digital services
• Measured success of the social and Search activity and produced insightful reports for my various clients. Therefore, I have worked in Falcon, Rival IQ, Google Ads Manager, Facebook and Twitter Ads Manager to implement and report on activity.
• Researched the best digital tools to be used and acquire them for improving digital work in SMRS and planned client budgets of up to £150,000.
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MARKETING & PR DIRECTOR,OUR SORORITY
- Birmingham, United KingdomFreelance
Leading the marketing activities, having as a main objective generating leads and charity sponsorship. Highly involved in creating a new online presence for the charity, but also in extending its awareness in the area by attending relevant events. Creating and implementing successful digital marketing campaigns, growing client engagement by 100%. The charity work highly contributed to my experience as a marketer, as the different channels in the marketing mix (email marketing, direct marketing, events) worked together to achieve my objectives.
Skills
- Marketing Strategy
- Marketing
- Strategic Planning
- Creative Direction
- Project Management
- Social Media Marketing
- Advertising
- Brand Management
- Branding
- Brand Design
Education
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BABirmingham CIty Univeristy
Birmingham, United Kingdom
Marketing, Advertising & PR (First Honours)