San Franciscan creative based in London, UK with a wide array of graphic design, branding, and art direction experience spanning print, digital, campaign, packaging, marketing comms, and physical product within B2C sectors (both brick+mortar and e-commerce). Specific experience in leading teams across all facets of creative including research and development, conceptualisation, strategy, asset development, photoshoot/video direction, copywriting, production management, and multi-channel implementation.
Projects credited in
- GoustoDelicious dinners, we all crave them, but sometimes – in between overrun meetings, picking up the kids and not to mention having some sort of social life – there just isn’t enough time to cook a slap-up dish. Well, Gousto is the answer. Or so I found out whilst working with them to serve up a new tone of voice and help launch their first ATL campaign ‘Unbox possibility’. What started off as helping Gousto master their copy on a few social posts, turned into 6 months crafting scrumptious words a
Work history
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Director of Creative and BrandRemy Sleep
- London, United KingdomFull Time
As the Director of Creative and Brand reporting to the CEO, I organised and oversaw all visual communications, tone of voice, and content for the Remy Sleep and Doze Drinks brands. This includes all assets within the customer journey, from acquisition and retention to various campaigns and future product launches. I leverage creative and brand to help grow and scale this B2C business while advocating for customers to use Remy to find a better night’s sleep.
• Alongside directing creative and brand, individually elevated and produced all visual communications, tone of voice, and content outputs for the Remy Sleep brand.
• Fully conceptualised, developed, and led the launch of the Doze Drinks brand, including visual identity, tone of voice, acquisition/retention marketing strategies and producing photo/video shoots and launch campaign content.
• Refreshed existing product assets and adverts specifically focusing on increasing perceived value, leading to significant increases in product awareness and revenue.
• Developed and executed various seasonal campaigns to help drive sales and brand awareness.
• Both individually contributed and directed contribution of beautiful assets to be used across organic and paid marketing and sales channels: Website, Email, FB/IG, Youtube, and TikTok.
• Delivered finished assets by managing the full production process: photography, videography, graphics, pre and post production.
UX Content Design LeadCurve
- London, United KingdomFull Time
As the Lead UX Content Designer reporting to the Head of Product Design, I lead the development and execution of Curve's UX content and strategy in partnership with design leads and junior content designers. Bringing together stunning visuals that are functional and customer-centric while on-brand, I collaborate with many parts of the business to ensure that the Curve app and other UX touch points are the best products they can be.
• Driving high content standards, proofing, steering and critiquing more junior content designers work.
• Mentoring and developing the skills of more junior members of the team
• Designing, writing, editing, and working with the research team to test and improve content to make the app and other UX touch points easy to use. This includes crafting supporting content for product flows, native interface language, education materials, product names, navigational nomenclature, terminology, taxonomies and other content across Curve's products and experiences.
• Working with the Head of Product Design and design leads on an operating model and approach for how to deliver, manage and support product teams with content.
• Developing and implementing a content delivery processes to stakeholders to ensure prompt delivery with high standards
• Giving and soliciting feedback to/from product designers in service of building the best products.
• Collaborating daily with peers in every discipline, including engineering, design, research, and brand, to take products from conception to launch.
• Managing the brand relationship between Digital product design and the brand team, ensuring a consistent BVI in-app and a consistent TOV to our customers.
• Influence product decisions, team direction, and strategy with sound judgement.
• Independently and proactively identify and work on projects that span multiple teams.
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Skills
- Creative Art Direction
- Graphic Design
- Branding Design
- Campaign Design
- Directing Photoshoot
- Print Design
- Concept Creation
- Team Leadership
- Stakeholder Management
- Budget Management
Education
CertificateCentral Saint Martins (UAL)
- London, United Kingdom
Short Course: Creative Direction
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Bachelor of Arts (BA) University of California, Davis
- Davis, United States
Double Bachelor of Arts in Design: Visual Communication, Technocultural Studies. Minor degree in Music