An innovation and design strategist with a talent for concept development, trend forecasting and storytelling. Working at the centre of complex and demanding special projects, Future Projects and or Experimental Projects with an emphasis on prototyping and proving design with enterprise propositions.Locked Pro Plan feature
Principal creator of pilot AI tool to enable micro views of overlapping category specific trends, delivering implimentation insights for global sportswear clients; multiple business units and territories.
Futurist speaker and workshop collaborator on near and long term product, lifestyle and media & marketing opportunities.
Project scope: 'Future of Banking' Client: Coutts & Co.
• Brief: Lead the conceptual development and copywriting to capatalise on Gore Fabrics’ presence at Fuori Salone 2018, to shift the attendee’s perception of Gore fabrics towards instant association with an Urban, Casual and Lifestyle Environment. • Result: “REFRACTIONS”, an installation showcasing the brand’s latest innovations. The installation demonstrates what is possible when the world's most innovative streetwear brands collaborate with Gore, and explores how the fusion of different creative forces can shine unique beams of light out into the world. In collaboration with Milan based agency Pescerosso Comunicazione e Design.
External consultant to Designit’s artificial intelligence hackathon series. AI design: How can we make artificial intelligence less artificial and more intelligent?
Co created with the Digital Learning Hub for the project design and delivery of the institutions first MOOC (Massive Open Online Courses) project ‘Creative Thinking Techniques’ for MIT’s EdX platform lead by Professor Peter Childs.
Delivery of presentations to Joyoung‘s C-Level executives on developing brand DNA strategies and transitioning into branded digital experiences within company’s core APAC territories.
Group Facilitator of Futures focused workshop for company Directors, integrating innovation and design methodologies for both existing and un-considered business areas.
Collaborated with the Creative Media Design department for Mr. Burberry first fragrance launch campaign in April 2016.