About me

I am a driven marketer, with a strong passion for innovation and entrepreneurship. Counterbalancing a creative spirit, with an analytical and business-oriented mind, I like to look at challenges from a different perspective to optimize established processes or generate impactful solutions. Even though intuitive, I believe in the power of data and insights to back up strategic decisions and innovate.

PostsProjectsExperienceTeam

Work history

Product Marketing ManagerGoogle
Mar 2017 - Feb 2019London, United KingdomFreelance
• Responsible for supporting high impact, regional marketing campaigns aimed at retaining and driving new revenue for Google Play across 20+ EMEA market • Worked with media agency to monitor day-to-day operations and performance of Direct Response Media channels (across Search, Display, Social) • Developed projects aiming to increase user adoption and to optimize marketing processes • Interacted cross-functionally with a wide variety of teams and markets (across CRM, Product and Business Development) to build out integrated promotional campaigns • Rolled out campaigns together with priority title partners • Project Managed gaming initiatives with influencers across multiple EMEA markets in social platforms
N
N
Project Marketing ManagerNOS
Sep 2015 - Feb 2017Lisbon, PortugalFull Time
• Oversaw a team of 5 people from diverse backgrounds (analytics, customer insights, engineering, sales, marketing) on projects aimed at growing our customer base and stores revenue Led innovative initiatives geared towards traffic generation, resulting in 20% YoY growth in footfall • Rolled out marketing campaigns in store that more than doubled the customer acquisition rate • Worked cross-functionally with Product and Sales to deliver strategic launches • Analyzed customer insights and traffic trends to influence business propositions • Implemented traffic tracking tools all over more than 100 stores to increase consumer knowledge • Created a new process of customer monetization to optimize workforce processes, control marketing budget spend and influence product exposure

+ Show more

Skills

• Marketing
• Product Marketing
• Marketing Campaigns
• Digital Marketing
• Project Management
• Advanced Excel
• Data Analysis
• Marketing Strategy
• Commercial Strategy
• Performance Marketing

Education

C
C
17/20CEMS
Aug 2013 - Jun 2014Lisbon, Portugal
MSc in International Management
N
N
17/20NOVA School of Business and Economics
Feb 2012 - Feb 2013Lisbon, Portugal
MSc in Management - Major in Marketing

+ Show more