Andrea Aira
Available

Andrea Aira

Account Manager/Journalist/ Digital MarketingLondon, United Kingdom
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Andrea Aira
Available

Andrea Aira

Account Manager/Journalist/ Digital MarketingLondon, United Kingdom
About me
I am a marketing, sales and communication professional with over fifteen years of experience. I work in corporate communication and sales. My varied career has allowed me to have a global vision of communication and customer service, thanks to it I can manage global multimedia campaigns according to the target covering client’s needs. I am specialist in tourism, education and technology sectors.
Work history
    K
    K
    Account ManagerKaplan International Languages
    London, United KingdomFull Time
    Starting as Customer Care Executive, I was promoted in 9 months to Business Client Relationship; in charge of Western Europe and Latin America, and finally to Account Manager in charge of Spain in one year more. Key responsibilities: • Developing and maintains trust, cooperation and respect amongst all agents, with focus on agents delivering high sales volumes or those with good potential to grow. • Managing relationships on a day to day basis with key agents, including sales trips and visits to agent offices, on-going training for new counsellors, training on new services and locations as needed, delivered online, by phone or in person. • Providing on-going feedback to marketing on any agent marketing initiatives and ensure alignment with agent sales plans and objectives. • B2B content creation, audio-visual materials (videos, power point presentations and newsletters) for corporate contents. • Continually analyses and interrogates sales figures and trends to identify positive and negative indicators and take appropriate to action to keep sales on track. • Developing and maintains expertise in competitor and agent activity including detailed of products, prices and promotions. Key achievements: • Negotiated contracts with 20 new agents, developing the relationship and supporting on boarding and training regarding products. • Increasing the sales in 25% in the 4th quarter of 2019 and 28% in the last quarter of 2018. • Branch champion: Kaplan has a very wide portfolio and my knowledge about them has made me a benchmark for my colleagues. • Presented potential marketing strategies to the sale directors, which then were applied to my department.
    V
    V
    Producer, marketing executive and video editorVarious
     - London, United KingdomFreelance
    Key responsibilities: London April 2016 – January 2018 • Managing production, casting and budgets, scriptwriting and hosting editor for an International travel TV programme (TVM Chanel). • Designing and creating all the social media promotional materials for the TV show and planning and creation of audio-visual content for Social Media, videos, newsletters and corporate post for blogs and Facebook for Dotcomrepublic. • Editing and post-production through Adobe Premier. Key achievements: • The travel programme grew to be the most watched show in the channel, increasing the number of shows per season. • I managed to minimise the costs of the program by 50% and doubled the number of potential candidates for the show through social media advertising. • Obtaining more than 500K views organically within 7 days for one of my videos (doctcomrepublic).
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Skills
  • Team Building
  • Leadership
  • Sales
  • Journalism
  • Digital Marketing
  • Account Management
  • Negotiation
  • Strategic Communications
  • Salesforce
  • Video
Education
    I
    I
    Double Master’s Degree in Journalism and Audiovisual CommunicationIE University
     - Segovia, Spain
    U
    U
    Degree in Childhood educationUniversidade de Vigo
     - Vigo, Spain