I'm a Creative Director, Art and Multimedia based, with over ten years international experience and a Masters degree at Politecnico di Milano in Visual Communication combined with MOME, University of Fine Arts and New Media. I love creativity, from film to print but believe in telling stories through whatever medium suits best. I like ideas to provoke, help, make you cry and make you laugh, but mostly entertain.
- Land Rover DiscoveryIn China Land Rover doesn’t have the same 4x4 heratige that it has in the west, so our job was to introduce it. As Land Rover translates to ‘Tiger’ in chinese we decided to go back to basics and create a campaign that used simple facts about Discovery’s world class technology and bring them to life in the wild, whilst proving there was only one animal that could truely conquer all terrains.
- Brexit Minimart16.11.2018. Theresa May returned from Brussels with ‘the deal’. But for the British public it was 500 pages of gobbledeygook. The People’s Vote campaign needed to frame it in a way the public could understand, so we hijacked the biggest deal of the year and turned Brexit into the worst Black Friday deal ever. Promoted by shouty sales posters, the Brexit Minimart ‘Costupper’ stocked rebranded productsand services typical to a corner shop. The launch earned national and international news coverage
- Art Direction
- Brand Activation