About me
I'm a keen marketeer and organised planner with a passion for all things food and drink. With previous experience working for UK based brands such as The Lost & Found, Revere Pub Company, Pitcher & Piano, Miller & Carter, All Bar One, Vintage Inns and Premium Country Pubs.
With two degrees in marketing, one specialising in digital and eight years experience within the hospitality industry I’m passionate about creating and growing brands and experiences that are loved by customers.
I love how fast paced and varied marketing roles in hospitality are and thrive working alongside a passionate hard working support team to create memorable experiences.
Work history
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M
NPD Marketing ManagerMitchells and Butlers
United KingdomFull Time
Launching new consumer brands, including both concept and process development.
Social content creation and deployment across the M&B portfolio covering brand led, UG, influencer and paid.
- Responsible for the creation of marketing plans that support the successful delivery of new concepts and brand initiatives to the UK hospitality market.
- Initiation, definition and validation of new products and concepts.
- Managing the end to end new concept process, from concept brief through to post launch reviews.
- Developing and implementing efficient and impactful marketing strategies, alongside campaigns and tactics across the full marketing mix that support the launch, pilot and roll out of concepts.
- Delivering clear, quantifiable and actionable BAU marketing plans for successful concepts and brand initiatives.
- Leader and coach of NPD Graduates and Undergraduates.
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Brand ManagerRevere Pub Company (Marstons Plc)
- United KingdomFull Time
Revere is a collection of 27 premium independently branded and run pubs, and boutique rooms, The Lost & Found and Foundry Project brands located in high street and destination locations across the UK.
Responsible for the end-to-end branding and marketing for all sites and includes:
- Brand creation, roll out and on-going innovative building of award winning successful brands; The Lost & Found and Foundry Project.
- Digital marketing strategy and implementation, new websites for each site, online bookings for tables and rooms and social media. (Reslynx, booking.com, laterooms.com).
- Food and drinks menu development, looking at market and industry trends and consumer insight to ensure stocking policies are refreshed, pricing is in line with competitors, that our offer is on trend and then delivered in sites to customers to the correct spec.
- PR management for new site openings, day-to-day offers, local events and national Revere brand building.
- Building sites that deliver customer satisfaction, increased profit and longevity of offer through product, branding and communications innovation.
- Delivery of the annual brand and marketing plans to drive footfall and sales through creative communication and promotional activity.
Take a look at some award winning sites:
- The Huntsman of Brockenhurst
- Foundry Project Harrogate
- The Lost & Found - various locations
+ Show more
Skills
- Marketing Campaigns
- Marketing Collateral
- Marketing
- Project Management
- Brand Activation
- Hospitality
- Campaign Activation
- Brand Growth
- Social Media Marketing
- Menu Design
- Creative Briefs
- Project Development
- Project Delivery
- Project Leader
- Project Planning