About me

A senior social media and creative content expert with eight years of experience developing, and managing social media and digital activity across a range of consumer, tech, and media brands including Google, Etsy, and Condé Nast.

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Work history

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Social Media and Digital Engagement SpecialistCalifornia Academy of Sciences
Jan 2020 - Jun 2020San Francisco, United StatesFull Time
*Laid off due to COVID-19* A scientific research institute and natural history museum. Owned all organic and paid social media and digital engagement activity for two internal brands: bioGraphic Magazine, an award-winning online publication exploring science and the natural world, and BigPicture, an international wildlife photography competition. Also worked with a range of internal stakeholders to promote the Academy brand across social platforms, creating engaging digital content and amplifying specific brand initiatives through paid social, influencer activations, and more. Responsible for: • Owning social media channels, including Facebook, Twitter, Instagram, YouTube, and Snapchat • Developing new social media strategies to align with brand priorities • Establishing brand identities on social channels • Expanding content offerings, including designing Instagram Story content and GIF creation • Defining KPIs and implementing a new reporting framework • Managing paid social media campaigns and the annual paid social media budget
Senior Account Executive / ConsultantBattenhall
May 2019 - Jan 2020London, United KingdomFull Time
A multi-award-winning communications agency. Worked across clients including eBay, Google, Condé Nast, and QuantumBlack as a strategy consultant and client lead. Oversaw B2C and B2B client management, creative and brand strategy, content production, organic and paid social media management, influencer outreach and management, analytics, and crisis reporting. Responsible for: • Managing the delivery and approval of weekly content calendars • Working with Account Directors to manage client teams • Developing paid social ad strategy and audiences, managing and optimizing paid campaigns, and budgets • Developing KPIs, building out reporting frameworks and delivering weekly, bi-weekly, and monthly reports • Writing boolean queries and monitoring clients via social listening tools (Radarly) to draw unique insights and translate data into a clear narrative • Performing brand audits, turning those insights into a clear and actionable strategy, and implementing it across social channels Accomplishments: Owlet US parenting-tech brand Owlet launched in the UK in 2019 but struggled to convert customers through paid social media efforts. After developing and managing paid social activity for 3 months, there was a 60% drop in cost per acquisition, and the click-through rate increased by over 100%. McKinsey Organization Worked with McKinsey's Organization arm and oversaw the book launch of ‘Beyond Performance 2.0’ across owned channels through organic and paid content. Targeting high-level executives, the campaign led to a 42% higher click-through-rate across the LinkedIn page, and content saw a 60% increase in engagement.

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Skills

• Social Media
• Digital Marketing
• Video Production
• Video Editing
• Public Relations
• Content
• Community Management
• Video Content
• Paid Social
• Content Production

Education

BA (Hons) Media and Communications (1st)Goldsmiths, University of London
Sep 2013 - Jul 2016London, United Kingdom
Specialized in media, documentary, and social theory. Received First-Class Honours (4.0).