I am a digital artist with 4 years of experience in animation, motion graphics, design, advertising, and film. I have worked in advertising agencies and animation studios for clients such as Amazon, TimBurton, Cisco, Sam's club and Nestlé. My short films have been recognized and awarded internationally by numerous film festivals.
The people I have worked with know me as a highly creative and reliable person. I like when my work speaks for itself and I love to put all my effort into any project I'm involved. Love paying special attention to detail and to create high-quality content.
Projects
- Promotional video for Chinese contemporary art exhibitionThis exhibition took place in San Idelfonso Museum in Mexico City. The promotional video was shown in broadcast television and youtube ads. First, the client sent me high-quality photographs for all the paintings, then I edited them in photoshop separating all elements into layers. After that, I animated all the details and connected the paintings through a single camera movement in After Effects.
- Nestlé Advertising CampaignAdvertising video part of the digital campaign to promote Nestlé's newest product: Nido Kinder Organic. Several videos were made for social media such as Facebook, Instagram, and youtube. My role in the project was to make the storyboard, character design, lipsync and character animation. It was a very fun project made at Playstudio.
- Illustrated PosterI made this illustration for PlayStudio, with the aim of decorating the new office and integrating the logo with graphic resources, which I was free to propose. Originally it was going to be a mural painted on the wall but my boss decided it was better to make it digital. The design was done in Adobe Illustrator and two graphic proposals were created, one in color and another in black and white.
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Work history
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Senior Motion DesignerPlaystudio
Mexico City, MexicoFull Time
An animation and post-production studio with 30 employees specializing in providing creative services, VFX, Online, Color Correction, 2D & 3D animation, corporate videos, and TV commercials to national and international clients such as McCANN Worldgroup Mexico, Marinela, Cisco, Samsung, Nestlé, Bancomer, and Amazon.
Worked closely with the production team to develop timelines, resources and creative look and feel for all projects.
Contributed to project planning and design from concept to completion including client meetings, scheduling timelines, and execution.
Improved production process and communication between 2D and 3D departments by creating approximately 1-2 detailed storyboards per week.
Participated as lead animator in the 3-month advertising campaign for Nestlé Nido organic milk. The 6 promotional videos involved motion graphics, character design/animation and were shown on youtube, facebook, and Instagram.
Edited and animated over 30 videos combining footage with motion graphic effects for local and regional TV commercials.
Responsible for assets and character design for all projects.
Led motion graphics team in completing work on-time and on-budget from project pitch through final result, both as a lead artist.
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Art DirectorFlock Linked by Isobar
- Mexico City, MexicoFull Time
A full-service integrated agency part of “Dentsu Aegis Network” with 200 employees specializes on Strategy, Creativity, Content, UX/UI, Technology Services, Data / Analytics, Media Planning, E-Commerce, and Community Management. Over 32 clients in more than 25 countries, including Coca-Cola, Domino's Pizza, American Express, Cinepolis, American Eagle Outfitters, Interjet, Office Depot, Old Navy, and Mondeléz.
Led, trained and managed a team of 5 junior graphic designers.
Worked closely with the lead copywriter to create full ad campaigns within tight deadlines for Domino's Pizza.
Responsible for approving up to 15 social network posts daily for clients such as Domino's Pizza, Kraken Rum and Clorets by Mondeléz.
Conceptualized and created over 30 illustrations in two weeks for Heinz, with the purpose of promoting their new mayonnaise with free chicken eggs. We used the promotional materials featuring the story of a cartoon chicken knitting them together into a series of storytelling ad campaign on Facebook and Instagram, which help them gain over 10K followers on Facebook.
Designed the limited-edition world cup packaging for Clorets (chewing gum) the product was available for 3 months in approximately 16,000 stores nationwide.
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Skills
- Adobe Photoshop
- Adobe Illustrator
- Adobe Premiere Pro
- Design
- Video Editing
- Hand Lettering
- Advertising
- Digital Design
- Editorial Illustration
- After Effects
Education
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Animation and Digital ArtInstituto Tecnológico y de Estudios Superiores de Monterrey
- Morelia, Mexico
Awards
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North American Film AwardAnim!Arte - International Student Animation Festival of Brazil
Puddle Girl - (2015) Director, Writer, and Animator
A 2D animated short film made with digital rotoscoping technique. After the script was finished. We made a rough cut with real-life actors, then we draw over this material frame by frame at 12 fps. It was officially selected at 13th Morelia International Film Festival, CutOut Fest and Through Women’s Eyes / Sarasota Film Festival. Winner of the North American film award at Anim!arte Film Festival Rio de Janeiro.
Synopsis: Montse is a street child begging for money at traffic lights in a gray and sad world. An incident causes her to escape reality through a puddle, transforming her world into color and fantasy. But the charm won't last forever.G
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VFX Honorable MentionGuanajuato International Film Festival
The Little Red Book - (2013) Producer
Live action short film officially selected in the “5th University Rally” by the Guanajuato International Film Festival (GIFF). After filming and editing for 48 hours we were awarded an honorable mention for our VFX work and storytelling.
Synopsis: A man in a black suit enters a small town. With his little red book, one column with names and another with life days left, he checks one by one sentencing each victim a justified death. But on a particular day, a young woman tries to save the life of a young boy who steps in the path of the man in the black suit.+ Show more