I'm a concept-driven and hands-on art director based in London.
Over the years, I have honed my conceptual, tech-driven approach, always pushing into new ground, especially in digital.
I have worked for a variety of global and independent agencies, from Publicis Italy to Wunderman UK, and tackled the big issues for many major brands, including BMW, Bentley, Mini, Microsoft, Heineken, and GSK.
If you’re looking for creative, strategic, team-spirited AD who’s always looking to stretch the brief, put me on your contacts list.
Projects
- WE MADE PEOPLE WALK ON THE MOONCLIENT Nicotinell THE CHALLENGE Getting smokers to quit is no easy task, since they are immune to all the usual messages related to health benefits and the scary imagery on packs. THE IDEA Most smokers can’t do cold-turkey overnight, but they might be willing to give up one cigarette a day and over the course of a few months and quit for good. We brought to life all the seemingly impossible things that smokers could experience just by sacrificing one cigarette a day, from walking to the moon t
- WE READ THE MIND OF MUSICIANSCLIENT Ligeti Quartet THE CHALLENGE The Ligeti Quartet wanted to introduce a wider audience to the incredibly complex music of György Ligeti and get the average music listener interested in this Hungarian composer. THE IDEA Not Everyone can play music and even the ones who can find Ligeti’s music more of an acquired taste due to its complexity. But everyone can appreciate the emotions behind music, whether they can play an instrument or not. We brought the emotions behind Ligeti’s music to li
Skills
- Advertising
- Art Direction
- Digital
- Creative Direction
- Online Campaigns
- Integrated Advertising
- Technology
- Creative Art Direction
- Creative Advertising
- Creative Campaigns
Education
Awards
T
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Grand PrixThe Drum's Chip Shop Awards
Shelter - #NotInvitedT
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Best CharityThe Drum's Chip Shop Awards
Shelter - #NotInvited+ Show more