A cross-channel copywriter looking to take the jump from performance marketing to advertising, I love puns, hate buzzwords and thrive on a challenge.
- Managed all client content, from concept to strategy to execution - Managed client relationships, briefing internally and externally and co-ordinating campaigns - Analysing data and insights to improve performance, compiling reports - Involved in creation of all pitches and presentations, attending all meetings
- Created all copy for internal/external campaigns, organic and digital - Managed emails internally/externally, created email strategies - Involved in conceptualisation/creation/presentation of client pitches - Consulted for clients regarding larger-scale content projects, outreach and branding
- Writing and editing product copy, raising, checking and raising online via CMS - Creating optimised content for landing pages as per revised SEO site structure - Collaborating with designers to contribute to promotional e-mails and seasonal campaigns - Developing brand awareness and maintaining brand tone of voice - Running PR campaigns through blogger outreach, organising events for bloggers for social exposure - Helping plan seasonal content pieces, creating regular blog pieces and competitions for cross-channel content strategy - Writing offline copy for vouchers, collateral and terms & conditions - Helping streamline processes to maximise CMS efficiency
- Writing unwaveringly enthusiastic product copy for a range of tangible gifts and gift experiences for digital and vouchers - Creating brand guidelines for in-house copy, ensuring all copy 100% original and SEO-friendly - Formatting copy using a bespoke CMS and managing workload using Spiceworks/Kayako - Proofreading and editing copy sent in by suppliers, freelancers and others - Conducting content audits and ensuring all product details meet suppliers' requirements and terms of contract agreed for Buyagift, Asda & Tesco
Masters Degree in Writing, with a focus on creative writing and journalism.
Upper 2:1 in range of subjects including creative writing, literary analysis, archaic English and more.
English, Maths, Biology, French, Art, Economics, Theory of Knowledge, CAS