I'm a journalist, communications and digital media specialist with a keen interest in psychology, behaviour, habits, health and wellbeing.
After working for many years in the Health and Science sections of a daily newspaper in Brazil, and for communications agencies, I co-founded a content strategy consultancy, creating and editing content, and developing communications strategies for dozens of clients, especially in the health sector, as well as the travel industry.
Coming from a multicultural background, I value being surrounded by diversity. I'm based in London, UK, which allows me to experience and learn about multiple cultures and people's behaviours.
Projects
- Branded content for MotorolaThis was a project carried out by Abril publishing group in Brazil, in which I created branded content, with a journalistic perspective, about ways of enjoying the city of Belo Horizonte. In this piece, I interviewed people involved in the Indie music local scenario and created a story based on their statements.
- Narra_tiva project interviews anti-asylum activistNarra_tiva is a project developed and produced by me and my partner, in which we find people with interesting and inspiring stories to share. Marta Soares is an anti-asylum activist in Brazil. In this project, I carried the roles of producer, camera assistant, and director.
+ Show more
Projects credited in
- Projeto Narra_tiva 01: Maha Mamo"Narra_tiva" is a storytelling project created by Ricardo Marques and Andréa Juste that tells stories of people that makes difference and contribute to change our society and world in a positive way. In this chapter we tell the story of Maha Mamo, born in Lebanon and a stateless activist.
Work history
J
J
Content writer and strategistJust eMarketing
London, United KingdomFreelance
- Marketing strategies for several brands, including PR and Marketing Agencies, Doctors, Health Clinics and Fitness business.
- Translation and website localization.
- Blog, website, social media production (writing content and design).
S
S
Growth & Operations LeadSeneca Learning
- London, United KingdomFull Time
- Translation and website localization.
- Marketing, PR and growth strategies for the Brazilian market.
- Editing Brazilian High and Elementary School content for the education platform.
- Community management: Relationship with Brazilian students, teachers, school coordinators.
+ Show more
Skills
- Content Writing
- Social Media
- Article Writing
- Copywriting
- Journalism
- Content and Media Writing
- Marketing Strategy
- Content Translation
- Translation Copywriting
- Brazilian Portuguese
Education
B
B
Global Television moduleBirkbeck, University of London
- London, United Kingdom
This was a master's module about content produced in television in different countries. Important discussions about languages, expressions, audiences and culture.
+ Show more