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Do you really want to delete project Past Times – brand refresh?
Do you really want to delete project Moo – PowerPoint templates?
Do you really want to delete project Unilever – event?
Do you really want to delete project Corradi – rebrand?
Do you really want to delete project Design fo Me – logo?
Do you really want to delete project Great British Chefs – branding?
Do you really want to delete project Hilton – EMEA leisure multi-channel campaign?
Italian designer with over 15 years of experience in branding, marketing and integrated communications. I developed visual identities, multi-channel campaigns, digital experiences, publications and events for a wide range of clients, from successful startups and charities to global leading brands. I’m a confident presenter and I can drive projects from concept to delivery, including art direction and management. In 2009, looking for a new challenge and the opportunity to live in a cosmopolitan environment, I left my hometown Bologna and moved to London. Here, I took an MA in Graphic Branding & Identity at the London College of Communication and progressed further in my career eventually becoming the Design Lead for an international multi-channel campaign for Hilton Hotels, directing a team of 3 designers and 1 copywriter working on the account. In 2016, I’ve decided to set up my own Ltd company and I’m now freelancing for London agencies and organisations.Locked Pro Plan feature
Senior designer for an award-winning creative agency. Design lead for the flagship Hilton account, growing the brand’s presence in the EMEA leisure segment through a vast programme of monthly communications. Key responsibilities: presenting and discussing the creative strategy with Hilton executives, art direction of 3 designers working on the campaign, output and quality control (8 languages, 3 media types, 800+ assets).
Senior designer for an integrated branding agency. Worked extensively the Linklaters account, challenging briefs and giving new life to the brand communications through a new set of guidelines and high-profile thought leadership reports – distributed worldwide. Also designed the visual identity for Linklater’s sponsored exhibition at the British Library celebrating the 800th anniversary of Magna Carta.
Freelance designer for a charity which promotes and preserves filmmaking in the UK through a wide range of initiatives, including acclaimed film festivals, global campaigns and partnerships. Notable projects: UK Film’s space at the International Short Film Festival in Clermont-Ferrand; BFI annual review 2012.
Freelance designer for an international print-on-demand company considered “one of the UK’s earlier startup successes” by TechCrunch magazine. Developed new PPT templates to improve the look and consistency across all marketing communications. Also held a one-day tutorial for the company’s staff.
Freelance designer for Britain’s premier digital food publisher, working with Michelin-starred chefs such as Marcus Wareing and Nathan Outlaw. Highlights: redesign/expansion of the company's website (in 2012, monthly visits from 50k to 350k); social media design (Facebook likes from 26k to 88k); UI design and collateral for Summertime – award-winning app built in partnership with Ocado.
Freelance designer for an agency specialising in brand development, events, creative and leadership skills training. Notable projects: visual identity for Unilever global events in Bangalore, Montreux and San Francisco; rebrand for Past Times – 30 years old retailer with over 100 stores throughout the UK and Ireland.
Managing the creative side of the business for a leading Italian outdoor furniture design manufacturer. Key responsibilities: upgrading the corporate identity and all marketing communications, building awareness, driving revenue growth (+15m over four years), influencing and reporting at board level. Played a pivotal role in the company’s transition, from an inward-looking family business to a premium brand now serving over 50 countries worldwide. Highlights: created the strapline ‘outdoor living space’; developed, delivered and presented the new visual identity to an international audience of 500 agents and retailers; produced and directed over 40 photo shoots; designed and produced a new £40k-budget company’s website; laid the foundations for the development of the marketing communications team. Also worked on Corradi’s international events, such as the Milan Design Week and R+T in Stuttgart, and on the production of promotional videos, including the company’s 30th anniversary. In 2010, Corradi sponsored a popular Italian TV show and my logo was seen nationwide by almost 20m viewers.
Winner of the Pirelli's Exenis sidewall design competition.