I am a marketing professional experienced in marketing communications, digital strategies, and business communication services. My main professional achievements are based on the development of advertising campaigns, planning corporate events, market research, support sales activities and digital initiatives within the financial, automotive, insurance, and public sectors. I have an exceptional track record helping the introduction and penetration of products as well as the retention and acquisition of customers through promotional campaigns.
Work history
Marketing Specialist
- Mexico City, MexicoFull Time
Financial Marketing for both Mercedes-Benz Financial and Daimler Financial Services brands.
As a Marketing Specialist, I developed advertising campaigns to support sales activities both in online and offline channels, which were successfully implemented by raising the awareness and penetration of financial products in more than 150 dealers across Mexico. Also, I led the coordination of large-scale national events for Sales Managers and Brand Partners, achieving high levels of satisfaction. My role also involved to reinforced the Loyalty Programme with initiatives to increase the rate of product adoption, managed the marketing budget and collaborated in digital strategies.
Project Leader
- Mexico City, MexicoFull Time
Business Communication Consulting services.
As a Project leader, I built strong relationships with key clients like MetLife Mexico, by delivering high service and advice in market research strategies which influenced in raising indicators like satisfaction and recommendation against another insurance companies in Latin America. Moreover, I assisted clients such as Sodexo in the introduction and rate of adoption of digital communication products which measure the effectiveness of internal messages, by the execution of internal campaigns and training to senior management.
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Skills
- Advertising Campaign
- Corporate Events
- Market Research
- Digital Marketing
- Project Management
- Social Media
- Marketing Strategy
- Marketing Communication
- Communication
- Customer Service
Education
MSc International Marketing
- Brighton, United Kingdom
Distinction
BSc communication Science
- Mexico City, Mexico
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