About me

I’m a Franco-Guatemalan, London based SENIOR ART DIRECTOR. I’ve been in the industry for almost a decade and I’m both a hands-on creative and designer. I spend most of the time shaping the visual and strategic art direction of brands. When I’m not working on briefs I spend most of the time swimming, cycling or running. (the dream is to do a full Ironman)

PostsProjectsExperienceTeam

Projects credited in

• 2

  ECD draftLine, AB InBev's in-house agencyI was a founding member and ECD at draftLine - the in-house agency set up by ABInBev: Stella Artois, Budweiser, BudLight, Corona, Leffe. We made campaigns for UK, Belgium, Italy, France. I started building the agency in 2019 when it was a trade marketing production studio. It's now a full-service innovative, integrated agency. We grew from 10 to 60 people. As well as recruiting creatives from Adam+Eve, LadBible and Copa90 I established draftLine as good a partner to ABI brands as the amazing a
• 11

  NiveaBody Bits, a tactical campaign to get more Brits to protect their skin from the sun.
• eBookersA campaign to relaunch the eBookers brand after merging with Expedia. 3 films, new Visual Identity and Social campaigns.

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Work history

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CreativeDraftLine Europe at AB-InBev
Mar 2019London, United KingdomFull Time
In-house agency for Corona, Budweiser, Stella Artois etc
CreativeFCB Inferno
May 2018London, United KingdomFull Time

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Skills

• Digital Design
• Photoshop
• Adobe Indesign
• Abobe Illustrator
• Craft
• Keynote

Education

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M
MasterMiami Ad School
Sep 2013 - Sep 2015Madrid, Spain
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Undergraduate degree in Graphic Design, Motion Graphics and VideoECV Atlantique
Sep 2011 - Sep 2013Bordeaux, France