Andrea Trapani

Digital Media Marketing Specialist

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  • LocationItaly

Skills

 

  • Advertising
  • Digital Media
  • Events
  • Marketing PR
  • Branding
  • Brand Management
  • Internet Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Communications

Work history

Currently

Digital Media Marketing Specialist

GSK Consumer Heatlhcare

May 2014
  • Main roles: - Deep dive in different FMCH brands - Contributed in developing Digital Project at Southern European level (for more details, please go on "Projects" section below). - Managed all paid media budget (programmatic buying, display, search, iVideo, Mobile, social) and helped Media Manager with off-line media plannings (MFC review & SOS-SOV analysis). - Strategize, plan and execute digital media plans for a variety of internal brands (Sensodyne, Polident, Aquafresh, Parodontax, Rinazina, Physiogel, Respira Bene) in order to improve digital ROI - Collecting data from Google Analytics for defining useful insights about our websites' perfomances and the overall brand's digital strategy. - Managed the relationships between the company and all the digital stakeholders. I've personally met over than 40 digital agencies and companies.

2016

Digital Media Marketing Specialist

GSK Consumer Healthcare

Apr 2013 - Mar 2016
  • Main roles: - Deep dive in different FMCH brands - Contributed in developing Digital Project at Southern European level (for more details, please go on "Projects" section below). - Managed all paid media budget (programmatic buying, display, search, iVideo, Mobile, social) and helped Media Manager with off-line media plannings (MFC review & SOS-SOV analysis). - Strategize, plan and execute digital media plans for a variety of internal brands (Sensodyne, Polident, Aquafresh, Parodontax, Rinazina, Physiogel, Respira Bene) in order to improve digital ROI - Collecting data from Google Analytics for defining useful insights about our websites' perfomances and the overall brand's digital strategy. - Managed the relationships between the company and all the digital stakeholders. I've personally met over than 40 digital agencies and companies.