About me
A young professional with a various background into the digital business.
My experience vary from Communications, Marketing, Digital Marketing and Media Planning.
Started into the world of Consumer Healthcare and landed into the Advertising Industry, in both cases I've worked as conduit between brands and consumers and I love it!
I love talking with numbers as well as I love draw portraits with my pencil!
For me life is a never ending learning process and I'm stick to it!
Work history
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Sales ConsultantLigatus
Milan, ItalyFull Time
- Developing business with direct clients both from Italy and Europe offering a consulential support.
- Responsable of the existing portfolio through monthly upselling, crosselling and quarterly meetings.
- Persuading clients of the wider strategic opportunities offered by Ligatus Premium Network and
native advertising expertise and leadership into the native advertising segment.
- Recording client’s data and sharing contracts using Salesforce
Digital Media Marketing SpecialistGSK
Milan, ItalyFull Time
Main roles:
- Deep dive in different FMCH brands
- Contributed in developing Digital Project at Southern European level (for more details, please go on "Projects" section below).
- Managed all paid media budget (programmatic buying, display, search, iVideo, Mobile, social) and helped Media Manager with off-line media plannings (MFC review & SOS-SOV analysis).
- Strategize, plan and execute digital media plans for a variety of internal brands (Sensodyne, Polident, Aquafresh, Parodontax, Rinazina, Physiogel, Respira Bene) in order to improve digital ROI
- Collecting data from Google Analytics for defining useful insights about our websites' perfomances and the overall brand's digital strategy.
- Managed the relationships between the company and all the digital stakeholders. I've personally met over than 40 digital agencies and companies.
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Skills
- Advertising
- Digital Media
- Events
- Marketing PR
- Branding
- Brand Management
- Internet Marketing
- Marketing Strategy
- Social Media Marketing
- Communications