About me
Results-oriented digital marketing executive with experience in developing and managing media buying across multiple channels (Social, PPC and Remarketing), as well as creating and managing content for blog and social media channels (Facebook, Instagram and Twitter).
Work history
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Digital Marketing Executivefiled
London, United KingdomFull Time
Filed is a Marketing Automation SaaS start-up, specialising in creating, managing and optimising Facebook and Instagram advertising campaigns with the help of Artificial Intelligence.
As part of the marketing team my responsibilities include:
Wrote marketing content such as blogs, promotional materials and advertisements for social media by working closely with the design team to ensure content is in line with the company's brand guidelines.
Increased blog visits by 1275% (from 158 monthly visits in December to 2173 monthly visits in March) by running social media buying campaigns across Facebook and Twitter and performing on page SEO optimisation.
Managed and optimised social proof campaigns on Facebook, Instagram and Twitter driving a 576.03% growth in engagement on Facebook and Instagram and a 10.74% growth in followers on Twitter since February.
Performed SEO audit of company website and completed On Page Search Engine Optimization in line with Audit results to ultimately drive a 159% increase in organic search visits over a period of 3 months (43.65% growth in March).
Created and managed the success of clients' Facbeook Marketing campaigns, ultimately achieving a 55.67% reduction in Cost per Acquisition.
Worked closely with the business development team to define sales and account management processes and achieved good knowledge of HubSpot's CRM software.
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Marketing InternNew Holland Publishers
- Bucharest, RomaniaInternship
Collaborated with the communications team to drive internal promotion of company programmes, initiatives, guiding principles and mission.
Proposed a new plan for creating a fidelity programme for already existing clients and succeeded in launching it through extensive team-work.
Undertook regular competitor performance analysis through the use of several electronic databases - e.g.: National Electronic Archive. Performed daily media research and registered all media mentions of the company.
Created and translated high-quality marketing strategy documentation, including product marketing briefs, FAQs and objection handling documents.
Completed translation of official brochures (iM Farming Magazine July edition) from English to Romanian as well as technical specifications brochures for Kneverland Optimaa 6R, Intellview IV and CX6 New Holland combine
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Skills
- Social Media Management
- Facebook Advertising
- Google Adwords
- SEO Optimisation
- Google Analytics
- Copywriting
- Marketing Strategy
- Content Creation
- Social Media Advertising
- Instagram Advertising
- Facebook Strategy
- Hubspot
- Landing Pages
- Google Search Console
- Wordpress SEO
- SEO Analysis
- Content SEO
Education
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Event Management BA (Hons)University of Greenwich
- London, United Kingdom
Courses studied: Human Resources Management; International Events and Festivals; Experience Design and Marketing for Events; Introduction to the Events Industry; Event Operations; Marketing Management; Venue Management; Brand Marketing.
Furthermore, during my second year, I have organised a fundraising music event for St. Mungo's Charity, managing to raise £400 in monetary donations as well as a large of amount of material donations.