Work history
Social Media ExecutiveSCS Group
Sunderland, United KingdomFull Time
Managed a paid social budget of £300,000+ to deliver both online and offline sales revenue targets for each period.
Worked with agencies to produce top-funnel acquisition content and optimised product catalogues for multiple platforms including Google Shopping and Facebook for bottom-funnel retargeting ads.
Stats & Facts:
- Reduced CPC from £0.37 to £0.26 through audience and ad optimisation.
- Improved LFL ROAS from 25:1 to 72:1 through daily monitoring and weekly analysis to efficiently control budget, whilst incorporating store sales data.
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Digital Marketing AssistantI Love Wallpaper
- Hartlepool, United KingdomFull Time
Implemented a social media infrastructure using Google Suite. Inc. editorial calendar, UGC media library, brand guidelines, competitor analysis, influencer database, etc.
Stats & Facts:
- Managed an audience of 500,000+ followers across Facebook, Instagram, Twitter & Pinterest.
- Grew Instagram by 120,000+ followers and to 10 million monthly impressions.
- Increased monthly revenue to 5x in value from organic social content.
Collaborated and maintained relationships with over 100 influencers, including industry leaders such as Mrs Hinch.
Organised the development of e-mail newsletters, liaising with designers, photographers and content writers.
Skills
- Digital Marketing
- Social Media Management
- Social Media Advertising
- Microsoft Office
- Google Apps
- Adobe Creative Suite
- Data Analysis
- Google Analytics
Education
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Certified Digital Marketing Professional (CDMP)Digital Marketing Institute
United Kingdom