Editor and NCTJ-accredited journalist with 5+ years of experience in content and digital media. In a nutshell, I turn good ideas into great stories!Locked Pro Plan feature
Central content role at fast-growing travel media startup. I commission, ideate and write a diverse range of stories, inspiring people to plan trips, book experiences or discover new appreciation for different cultures. See portfolio link for examples. Editorial: * The heart of my job is turning good ideas into great stories, generating innovative, brand-focused content from buds of inspiration. * Using my editorial judgement to review pitches and react to news. * Thoroughly line editing several article submissions daily. * Crafting detailed briefs while managing budgetary constraints. * Handling sensitive topics and representing local cultures with respect and nuance, e.g indigenous communities, transgender life. SEO, Social Media and Growth: * Using data analytics to inform editorial commissioning strategy. * Raising Southeast Asia monthly traffic by 500% in one year, through SEO (500K to 3 million page views per month, Aug 2017 - Sep 2018). * Optimising content for social media and copywriting for Facebook, Twitter and Instagram posts. * 3 of my commissions are in the top 10 most viewed of all time (social). Project Leadership and Relationships: * Establishing strong working relationships with other teams, executing collaborative projects from start to finish, e.g. photo shoots, video shoots, commercial content. Once covered Thai King's funeral in under 24 hours with Culture Trip photography team. * Spotting talent, recruiting and training writers with detailed editorial feedback - cultivating a strong network of skilled, regular contributors. * Refreshed site's entire Singapore section (150+ articles) in two months, at request of CEO. Work model replicated across editorial department. * Delivering key results for large-scale campaigns including World Mental Health Day, Christmas and branded partnerships. * Have built an extensive contact book of journalists, PRs and sources. Invited on press trips to Thailand, Greece and Taiwan.
Freelance writing for various publications in digital and print. Clients include Explore Parts Unknown (CNN), Attitude Magazine, Knight Frank and Culture Trip. Please see portfolio (website) for examples.
Writer, social media manager, copy editor and gatekeeper for the MSF website and Blogs site. Original three-month contract extended to nine months. Used CMS to maintain the website, edit and curate posts and enhance user experience + delivered weekly Google Analytics reports. * Researched, wrote and designed over 40 landing pages in time to launch new MSF website. Communicated complex information on international conflicts and medical issues/diseases. * Ran social media accounts, including writing post copy, image selection, scheduling (Hootsuite) and monitoring account and trends (Tweetdeck). * Project lead on World Refugee Day campaign, developing a microsite, four videos and planning social distribution. High user engagement. * Trained MSF staff to write blogs, created learning resources and performed ghostwriting as medical staff in the field. * Voiceover work, podcast production, scriptwriting.
Communications specialist for education NGO in Kuala Lumpur. Achievements: * Conducted a cross-brand web series with a Malaysian news site, producing five interviews with our teachers. Published to national audience and used as assets for 2017 teacher recruitment campaign. * Filmed and edited a 20 minute documentary on the lives of teachers in rural Malaysia. * Project and creative lead on the redesign of TFM blog.
Earned NCTJ Qualifications in Media Law, Public Affairs, Reporting, News Production and Shorthand.
Earned Honours of the First Class.