Andrew Headspeath

Commissioning Editor

Level
Mid Level
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects credited in

About me

Editor and NCTJ-accredited journalist with 5+ years of experience in content and digital media. In a nutshell, I turn good ideas into great stories!

Locked Pro Plan feature

Skills

  • Writing
  • Copyediting
  • Commissioning Content
  • Project Management
  • Recruitment
  • Indesign
  • Video Editing
  • Social Media
  • SEO Content
  • Journalism

People I’ve worked with

Companies I’ve worked with

  • Culture Trip

    Culture Trip

    • Technology
  • T

    The Culture Trip

    • M

      Médecins Sans Frontères

      • (

        (Various)

        Work history

        Currently

        Commissioning Editor

        Culture Trip

        Aug 2017
        • London, United Kingdom
        • Full Time
        • Central content role at fast-growing travel media startup. I commission, ideate and write a diverse range of stories, inspiring people to plan trips, book experiences or discover new appreciation for different cultures. See portfolio link for examples. Editorial: * The heart of my job is turning good ideas into great stories, generating innovative, brand-focused content from buds of inspiration. * Using my editorial judgement to review pitches and react to news. * Thoroughly line editing several article submissions daily. * Crafting detailed briefs while managing budgetary constraints. * Handling sensitive topics and representing local cultures with respect and nuance, e.g indigenous communities, transgender life. SEO, Social Media and Growth: * Using data analytics to inform editorial commissioning strategy. * Raising Southeast Asia monthly traffic by 500% in one year, through SEO (500K to 3 million page views per month, Aug 2017 - Sep 2018). * Optimising content for social media and copywriting for Facebook, Twitter and Instagram posts. * 3 of my commissions are in the top 10 most viewed of all time (social). Project Leadership and Relationships: * Establishing strong working relationships with other teams, executing collaborative projects from start to finish, e.g. photo shoots, video shoots, commercial content. Once covered Thai King's funeral in under 24 hours with Culture Trip photography team. * Spotting talent, recruiting and training writers with detailed editorial feedback - cultivating a strong network of skilled, regular contributors. * Refreshed site's entire Singapore section (150+ articles) in two months, at request of CEO. Work model replicated across editorial department. * Delivering key results for large-scale campaigns including World Mental Health Day, Christmas and branded partnerships. * Have built an extensive contact book of journalists, PRs and sources. Invited on press trips to Thailand, Greece and Taiwan.

        Currently

        Freelance Writer

        (Various)

        Jun 2014
        • London, United Kingdom
        • Freelance
        • Freelance writing for various publications in digital and print. Clients include Explore Parts Unknown (CNN), Attitude Magazine, Knight Frank and Culture Trip. Please see portfolio (website) for examples.

        2017

        Digital Content Assistant (Fixed-Term Contract)

        Médecins Sans Frontères

        Oct 2016 - Jul 2017
        • London, United Kingdom
        • Full Time
        • Writer, social media manager, copy editor and gatekeeper for the MSF website and Blogs site. Original three-month contract extended to nine months. Used CMS to maintain the website, edit and curate posts and enhance user experience + delivered weekly Google Analytics reports. * Researched, wrote and designed over 40 landing pages in time to launch new MSF website. Communicated complex information on international conflicts and medical issues/diseases. * Ran social media accounts, including writing post copy, image selection, scheduling (Hootsuite) and monitoring account and trends (Tweetdeck). * Project lead on World Refugee Day campaign, developing a microsite, four videos and planning social distribution. High user engagement. * Trained MSF staff to write blogs, created learning resources and performed ghostwriting as medical staff in the field. * Voiceover work, podcast production, scriptwriting.

        2016

        Brand and Communications Intern

        Teach For Malaysia

        Jun 2016 - Aug 2016
        • Kuala Lumpur, Malaysia
        • Internship
        • Communications specialist for education NGO in Kuala Lumpur. Achievements: * Conducted a cross-brand web series with a Malaysian news site, producing five interviews with our teachers. Published to national audience and used as assets for 2017 teacher recruitment campaign. * Filmed and edited a 20 minute documentary on the lives of teachers in rural Malaysia. * Project and creative lead on the redesign of TFM blog.

        Education

        2016

        MA Multimedia Journalism

        Glasgow Caledonian University

        Sep 2015 - Nov 2016
        • Glasgow, United Kingdom
        • Earned NCTJ Qualifications in Media Law, Public Affairs, Reporting, News Production and Shorthand.

        2013

        BA English Literature

        University of Glasgow

        Sep 2009 - Jun 2013
        • Glasgow, United Kingdom
        • Earned Honours of the First Class.