Andrew Holland Copywriter, Writer & Content Creator | The Dots
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Andrew Holland

Copywriter, Writer & Content CreatorLondon, United Kingdom
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Andrew Holland

Copywriter, Writer & Content CreatorLondon, United Kingdom
About me
Freelance Copywriter & Media Professional - Creating accurate, detailed, specific & contextual metadata for Broadcasters - (e.g. film synopses for VoD streaming services) - Writing, and editing B2B marketing content - e.g. business case studies, white papers, Hubspot marketing articles. - Managing teams of freelancers to deliver large-scale content development. - Adept with Adobe InDesign, Photoshop, Jutoh, Wordpress, various content management systems. - Sourcing and commissioning graphics and images, managing rights.
Projects
  • Scriptwriter - The 8th Annual Lovie Awards
  • Lead Copywriter - FilmStruck UK
    I was responsible for writing over 1000 film synopses for FilmStruck UK and contributing to FilmStruck in France and Spain, plus writing all the UX web-copy on the site, as well as managing all of the contextual metadata.
  • Book Author & Editor - 'Purdey's: The Guns and the Family'
    I have written and edited a large new section for the forthcoming book "Purdey's: The Guns and the Family'. Originally published in 1984 as a history of 'Purdey' the renowned and venerable Mayfair gunmakers, by the late Richard Beaumont, this book will soon be republished, appended with a new section covering the years 1984 - present, during which the company has undergone immense challenges and changes, but has continued to flourish. The newly released and updated hardback will be published in
  • B2B Content Creation - Johnston Press
    I created a series of Hubspot 'Pillar Pages' for the Johnston Press, on the subject of small business marketing techniques and digital skills and tips.
  • Copywriter - Turner Classic Movies
    I write the EPG (Electronic Program Guide) movie synopses each month for Turner Classic Movies (TCM).
  • Defining Taxonomy - Meta Data Systems
    I served as a 'metadata consultant' to help define the genre architecture for Films, TV and Games genres within Meta's new content management software system.
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Projects credited in
Work history
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    B2B CopywriterVarious
    London, United KingdomFreelance
    I write compelling copy and content for businesses, media companies, and PR and B2B agencies. With a long TV pitching career behind me, I understand the kind of copy that communicates clear concepts and sells ideas. I’ve worked for a multitude of clients on a huge range of projects - from ad scripts for major banks to serving as ‘Historical Consultant’ on big- budget TV dramas. I’ve written countless case-studies, articles, promotional pieces, web-pages, pamphlets and advertising scripts and consulted on branding and logos. I have recently widened my scope by taking on a fully ghost-written Biography, and I continue to explore new ideas and projects to develop my skills and experience.
    CopywriterThe Lovie Awards
     - Belvedere Rd, South Bank, London SE1 8XT, UKFreelance
    Wrote and edited script for the 2018 Lovie Awards Ceremony, held in the BFI Southbank.
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Skills
  • Copywriting
  • Marketing
  • Sub-editing
  • Marketing Strategy
  • Ad Copywriting
  • Brand Storytelling
  • Digital Marketing
  • Brand Tone
  • B2B Copywriting
  • Content Analysis
Education
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    BA (Hons) English LiteratureThe University of Leeds
     - Leeds, United Kingdom