Andrew Owusu
Available

Andrew Owusu

Digital Marketing ExecutiveLondon, United Kingdom
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Jamie Coomber
Chaka Sobhani
Ryan Fitzgibbon
Andrew Owusu
Available

Andrew Owusu

Digital Marketing ExecutiveLondon, United Kingdom
About me
People who know me well might say I am proficient at social media marketing including paid, organic, and email methodologies. My successes in these areas have come in the automotive, fashion, sport and educational industries. I excel at creating and executing programmes and initiatives that enhance revenues and increase brand knowledge. My background includes overseeing tasks from initial planning to final delivery while maintaining budgets and schedules. Plus, I have demonstrated skills to work with teams that meet and exceed designated goals and expectations.
Work history
    K
    K
    Digital Marketing ExecutiveKing Apparel
    London, United KingdomInternship
    Developing engaging and innovative content for regularly scheduled posts using Facebook, TweetDeck and HootSuite, which excite audiences and promotes a brand-focused message resulting in an upsurge of engagement and followers. Working with our in-house designer to manage campaigns, artwork, assets and content for our social media pages, website and emails. Writing blogs and uploading them to the website using WordPress and Yoast ensuring that they were fully optimized using keywords. Helping with the designing of campaign emails with the assistance of MailChimp increasing our opt-in numbers and mailing lists. Participating in the implementation of Paid Social on Facebook Ads generating an upturn in newsletter signups and sales. Keeping a record of posts insights on Facebook, Twitter and Instagram examining the most popular post times and content and analysing website activity using Google Analytics to gain insights that can be acted upon to enhancing performance. Utilising e-commerce tools such as SAGE and Magento to track online sales information and regularly maintaining items on the website and eBay store including PO and invoice management. Partaking in the uploading of banners, copywriting product descriptions and setting up discounts on the company website leading to a rise in sales. Aiding PR initiatives and industry events attending photoshoots with various celebrities and public figures (influencers), producing live streams.
    University of London logo
    University of London logo
    Event AssistantUniversity of London
     - London, United KingdomFull Time
    Supporting the events team in preparing for major scale events by printing delegate materials, ordering stationery and catering guaranteeing the smooth running of events. Facilitating with the planning and organisation of internal meetings ensuring timely preparation of agendas and minutes. General receptionist duties such as ad- hoc tasks, filing, responding to emails and answering phone enquiries.
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Skills
  • Social Media Marketing
  • Marketing
  • Content and Media Writing
  • Email Marketing
  • Copywriting
  • Market Research
  • Digital Marketing
  • Adobe Photoshop
  • Microsoft Office
  • Blog Content
Education
    D
    D
    DMI Professional Diploma in Digital MarketingDigital Marketing Institute
     - United Kingdom
    U
    U
    Bachelor of Arts (BA), (2.2)University of Hertfordshire
     - United Kingdom
    Marketing with Advertising