Projects credited in
- Whisky Promotion: Retail CampaignThe original brief for this was to create a 2 page press insert highlighting Checkers Liquorshop’s offers around World Whisky Day. Driven by the insight that whisky was perceived by many consumers as “an old man’s drink”, I expanded on the brief by creating an additional digital publication, which included extra content such as tasting notes, food pairings and education around whisky in order to make the category more accessible and appealing to a larger audience. More premium suggestions were