About me
I’m a Senior Creative with a broad-ranging experience both in-house and agency; from video to social and retail.
I’ve enjoyed working at leading global agencies on international clients ranging from Pepsi to O2, as well as boutique agencies on B2B projects. I’ve also been privileged to lead exceptional teams at some of the biggest brands in-house.
I pride myself on achieving a high level of creativity and innovation, while always enabling team members to contribute their individuality to a project. Leading teams of copywriters, art directors, designers and developers across daily work streams to fully integrated campaigns. Creating full user/consumer/shopper journeys, engaging the target audience at every stage.
At Expedia’s Vrbo, I lead a team on both global and local work streams, ensuring they are keenly informed by data and insights. My wonderful time at LEGO taught me that play is essential to great work and I will take that ethos with me.
I’m now looking for a new opportunity to contribute my hands on creativity.
Work history
Creative DorectorExpedia Group
- London, United KingdomFull Time
I have the privilege of leading the UK team of super talented creatives at Vrbo, a world leader in the vacation rental industry and part of the Expedia Group.
The team is made up of designers, multilingual copywriters and developers across data insights driven integrated campaigns, social, email, display, video and print.
Centred in a test and learn environment using insights and data to improve and influence the product and communications.
Reporting into a global CD in the US and collaborating with the US team to launch and align local brands into one global brand in an agile workstream.
This meant analysing each country’s brand awareness and presence to minimise drop off in sales and hand hold both partners and consumers in this transition using our various channels. We achieved this while maintaining inspirational creative work.
Creative managerLEGO Group
- London, United KingdomFull Time
Leading and guiding teams in both the UK and Denmark. Creating retail and integrated campaigns for European and US partners and managing the various stakeholders whilst driving creativity. This included Lego brand stores and shop-in-shop both in-store and online.
Launching the LEGO Technic Bugatti Chiron across Europe, including the John Lewis flagship store window. Achieving never seen before sales figures.
Innovative in-store campaigns for LEGO City to create disruption, interaction and sheer “wow” leading to impulse purchase.
Seasonal TTL Easter and Christmas campaigns across Europe. Including an online Christmas Presents game, Wishlist creation and TVC.
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Skills
- Art Directon
- Art Directing
- Concept Creation
- Concept Boards
- Concept Delivery
- Concept Visualisation
- Concept Generation
- Team Coaching
- Team Leadership
- Team Management
- Creative Team
- Team Building
- Team Collaboration
- Team Development
- Storyboarding
- Storytelling
- Creative Storytelling
- Copywriting
- Strategic Communications
- Strategic Thinking
- Strategy
- Strategic Marketing
- Campaign Strategy
- Channel Strategy
- Brand Strategy
- Strategy Development
- Brand Research
- Creative Research
- User Testing
- QA Testing
- Model Tests
- Research Insight
- Audience Research
- Data Research
- Design Research
- Insight Analysis
- Audience Insights
- Consumer Insights
- Data Insights
- Behavioural Insight
- Graphic Design
- Web Graphics
- Graphic Communication
- Design Development
- Design Guidelines
- Design Layout
- Design Packages
- Packaging Design
- Retail Advertising
- Retail Design
- Retail Branding
- Online Retail
- TV
- TV Advertising
- Experiental Marketing
- Experiential
- Experiential Design
- Brand Experience
- Multi-platform Content
- Omnichannel Strategy