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Andriana Vlachou

Social Media Manager / Strategist

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsSocial Media Marketing Manager - Social Media Strategist - Social Media Analyst

About me

• A multilingual marketing professional with five years’ experience developing, delivering and improving cross-channel customer engagement, whilst managing challenging projects that achieve high-level goals. • Extensive experience in driving online customer engagement through a range of different social media platforms. • A client-facing and results driven social media manager keen on developing and implementing communication and customer promotion strategies, maintaining media relations, identifying interests and policies of large organisations.

Skills

  • 5+ Years in Social Media
  • Client Services Account Manager
  • 5 Languages
  • Content Strategy
  • Influencer Engagement
  • Social Listening Tools
  • Advertising Copywriting

Work history

Currently

Social Media Manager

SLAM PR

Sep 2016
  • London, UK
  • Freelance
  • Clients: Zippo, Aussie • Leading digital strategies and creative content planning for existing clients and new business development • Managing and supporting the social media team, ensuring a high standard of work across all projects • Global hub management for clients and overseeing of local market team activity • Overseeing integrated digital campaigns from initial concept and budgeting to delivery and measurement • Overseeing content strategy/production for clients and managing Content Producers and third party partners • Streamlining digital evaluation across the agency, establishing clear objectives and KPIs with clients across paid, earned and owned channels • Creating content calendars for different social media platforms • Identifying and engaging with key influencers • Managing digital team revenues and resourcing

2016

Social Media Strategist

Digitas Health

May 2016 - Sep 2016
  • London, UK
  • Freelance
  • Clients include: Merck Fertility, Janssen, Boehringer Ingelheim, Sanofi, Sandoz, Bayer Innovation, Novartis • Delivering channel and content strategy for ongoing clients regarding global projects • Pitch support • Social Media copywriting and scenario planning for Novartis and Sanofi • New proposals and cost estimations for production work • Managing social listening and insights projects for Merck and Janssen • Developing social media toolkits and creative guidelines • Paid social media campaigns on Facebook, Twitter and Instagram for Novartis and Janssen

2016

Social Media Manager

OMD EMEA

Jul 2014 - May 2016
  • London, UK
  • Full Time
  • Clients include: Canon, Cisco, Disney, Eli Lilly, Google, HPE (formerly HP), Ferrero (Nutella), Sunglass Hut, Sony Pictures, Unilever, DKNY, Boots • Worked as part of the wider creative and social team Create, manages the delivery of client campaigns, on-going activity and supporting new business pitches • Assisted content, design and social team Create consult and produce activity/campaigns work centrally for colleagues globally • Content and social media strategy for the global Omnicom Media Group (OMG) network • Social media copywriting for Cisco, Nutella, Canon • Community management (Canon NL social platforms, Nutella UK Facebook and Instagram pages) • Creating, curating and managing published content for brand activity • Managed social intelligence and listening insight projects from $10,000 to $50,000 (virtual newsroom for Google, Canon EMEA, Disney EMEA, HPE EMEA, Unilever) • Informed social and creative strategy through performance and behavioral data • Developed playbooks, social guidelines, toolkits and training programs for colleagues across the agency network and clients • Created new project proposal drafts including creating cost estimates for production work • Worked with client teams to identify ways to deliver better services to clients • Measures and analyses campaigns to establish ROI with social analytics and intelligence tools • Worked with the global new business team with pitches • Influencer and millennial marketing research and presentation HPE, Sony Pictures and global pitches • Blogger outreach research and persona creation for Cisco and HPE • Strong relationships with media, social and technology platforms and vendors

2014

Digital Manager

Mindful Money

Feb 2014 - Jul 2014
  • London, UK
  • Freelance
  • • Developed brand awareness and drove more traffic to the website • Defined and managed social media presence across multiple channels • Drove traffic, optimised PPC and social media ad campaigns on Facebook & Twitter

2014

Social Media Specialist

SoMazi

Nov 2013 - Feb 2014
  • London, UK
  • Freelance
  • Clients included: Sky TV, Bwin, Euroleague • Developed social media guidelines for Sky TV - creation and management of business presence across social media channels for Bwin and Euroleague • Daily campaign management of multiple large scale PPC activity, campaign launches, budget management, weekly performance reports on client KPIs, analysis and reporting of the paid search engine for Bwin and Euroleague