Andy Applecoe
Available

Andy Applecoe

Motion DirectorUnited Kingdom
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Andy Applecoe
Available

Andy Applecoe

Motion DirectorUnited Kingdom
About me
Creative Director with extensive motion graphics experience in B2B technology and digital first B2C advertising industries. Takes an end-to-end agile approach to creative content delivery, with a flexible, pragmatic and data-driven process. Enjoys managing and mentoring people, helping them to develop and progress in their careers. Thrives in a dynamic environment, being challenged to find a variety of creative solutions in fast-changing circumstances. Delivers value through aligning stakeholders and building high performing teams and processes. Develops creative programs and concepts that meet business objectives and build upon brand strategy across all channels. Inspires team, drawing on experience to help them ideate and develop, oversee their work, and act as quality control and sign-o. Manages visual brand identities and how it is applied, bridging the connection between marketing and product. Experienced working with brands including; Improbable, Nike, Infiniti, Rolls Royce, Formula 1, Nissan Fiat, Volkswagen, Mini, Vodafone, Panasonic, Heineken, Xbox, Barclays, Tommy Hilfiger, Forevermark, Lancôme, Beiersdorf, World Gold Council, Virgin, Warner Bros
Projects
  • Magic: The Gathering - Video Ads
    Magic: The Gathering - Video AdsWhilst working for Portal Studio, I delivered a series of video ads for Magic: The Gathering, published by Wizards of the Coast
  • Skyral Launch Explainer Video
    Skyral Launch Explainer VideoWhilst leading a team at Improbable, we produced and delivered this explainer video for their new product - Skyral.
  • Zegna - Defining Moments
    Zegna - Defining MomentsVideo content created for Zegna, while working at AKQA
  • Need for Speed Rivals - Launch Trailer
    Need for Speed Rivals - Launch TrailerVideo edit for the launch of Need for Speed Rivals, produced while working at AKQA.
  • Improbable Defence - What is a Synthetic Environment? Explainer Video
    Improbable Defence - What is a Synthetic Environment? Explainer VideoWhilst leading a team at Improbable, I produced and delivered an explainer video to be used for marketing and commercial purposes.
  • Millennia - Release Campaign Video Ads
    Millennia - Release Campaign Video AdsWhilst working for Portal Studio, I delivered a series of video ads for the game Millenia, published by Paradox Interactive
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Work history
    Improbable logo
    Improbable logo
    Motion DirectorImprobable
    London, United KingdomFreelance
    S
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    Motion DirectorSkyral
    London, United KingdomFreelance
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Skills
  • Motion Design
  • Presentation Design
  • Concept Creation
  • Project Management
  • Creative Direction
  • Stakeholder Management
  • Team Leadership
  • Creative Leadership
  • Creative Strategy
Education
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    Bachelor of Science (Hons) Film Production TechnologyStaffordshire University
     - United Kingdom