Andy Hyde

Director Strategy & Insight

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects credited in

  • Freelance Copywriter & Proofreader
    Photographer, Creative Designer,Content Creator
    Director Strategy & Insight
  • Creative / Scripts / Copy
    Editor
    Director Strategy & Insight
  • Senior Talent Producer
    Director Strategy & Insight
  • Senior Designer / Art Director
    Director Strategy & Insight
  • Senior Talent Producer
    Director Strategy & Insight

About me

CSO Marketing Director. Commercially oriented with an interdisciplinary approach and entrepreneurial outlook; I help organisations keep up with changes in consumer behaviour and use combinations of audience insight and cultural foresight to develop brand identities and communications that solve business and social problems. Highly skilled in using data, market research and other points of evidence to create credible, persuasive and actionable strategic narratives. Successful in both client and agency leadership roles, with particular sector experience in consumer-packaged goods, digital technology, consumer electronics, the public sector and charity.

Locked Pro Plan feature

Skills

  • Strategic Planning
  • Agile Development
  • Team Leadership
  • Future Trends
  • Consultancy
  • Creative
  • Commercial Acumen
  • Analytics
  • Business Development

People I’ve worked with

Companies I’ve worked with

  • B

    British Airways

    • TK Maxx

      TK Maxx

      • Fashion and Textiles
    • Comic Relief

      Comic Relief

      • Charity
    • G

      Good Agency

      Work history

      2019

      Head of Brand & Audience Strategy

      Comic Relief

      May 2018 - Jan 2019
      • London, United Kingdom
      • Full Time

      2018

      Head of Planning

      Good Agency

      Jun 2017 - May 2018
      • London, United Kingdom
      • Full Time

      2017

      Director Strategy & Planning

      Outcomes Group

      Jan 2007 - Jun 2017
      • Richmond, United Kingdom
      • Full Time