CSO Marketing Director. Commercially oriented with an interdisciplinary approach and entrepreneurial outlook; I help organisations keep up with changes in consumer behaviour and use combinations of audience insight and cultural foresight to develop brand identities and communications that solve business and social problems. Highly skilled in using data, market research and other points of evidence to create credible, persuasive and actionable strategic narratives. Successful in both client and agency leadership roles, with particular sector experience in consumer-packaged goods, digital technology, consumer electronics, the public sector and charity.
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