Senior social media marketing and communications strategist with nine years’ client, agency and consultancy cross-sector experience. Able to see the bigger picture and apply expertise and insight to an ever-changing social media marketing landscape – this approach delivers tangible and sustainable competitive advantages for businesses.
Providing social media marketing and communications consulting for the consumer, music and sport industries from individual talent to major record labels and organisations. Projects - • Sigma - Challenged to review, develop and implement a social media strategy for the chart-topping UK DrumNBass act. With a remit to improvement engagement and develop online audience. o Over an initial three month period the strategy delivered: ♣ 250,000 engagements ♣ 100,000 Snapchat geo filter views ♣ 45% increase in daily Twitter impressions ♣ 215% increase in Twitter engagement ♣ 1,000+ User Generated Images from four date mini tour ♣ 98% increase in Facebook reach o After 12 months working with Sigma to strengthen their social media presence their profiles had changed by: ♣ 38,000 new followers/fans ♣ 44% increase in Instagram followers ♣ 16% increase in Twitter followers ♣ 9% increase in Facebook likes • NudeAudio – Tasked with bringing to market the Super-M portable Bluetooth speaker o Raised $1m in 6 weeks for new product launch via Kickstarter with a campaign budget of £10,000 • STA Travel Insider - Developed the STA Travel Insider and WildCard UK concept - taking influencers on journey’s across Europe to bring STA experiences to life. o 1 million views on YouTube (in the first six weeks) o 26,000 new advocates (followers, likes and subscribers) • Parkopedia - Provided consultancy and strategy for B2C transition for successful B2B parking services provider o 256% increase in online audience (over a six month period) as part of B2C launch • Relentless Records - Tasked with providing social media and digital marketing consultancy Sony Records label Relentless and its signed artists. ♣ Delivered Social Media consultancy and training to newly signed artist, Fono, resulting in • 110% increase in Facebook likes • 394% increase in SoundCloud plays • 170% increase in Twitter followers ♣ Developed digital relationships for Relentless with Gibson, Focusrite/Novation and SB.TV • Sport England - Created social media toolkit for Sport England to be used by all member organisations and staff • RCA Records - Provided Social Media consultancy for RCA offshoot Space + Time Records which included social media training, strategy, management and developing online relationships ♣ Social Media strategy for Shelter Point resulted in (over a 12 month period): • 80% increase in Twitter followers • 44% increase in Facebook likes
BA - Psychology