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Andy Martinus

Freelance social media and digital marketing strategist

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  • LevelSenior
  • LocationReading, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsSocial Media Specialist - Social Media Strategist

Projects

  • Social Media Marketing, social media assets, Social Media Strategy

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About me

Senior social media marketing and communications strategist with nine years’ client, agency and consultancy cross-sector experience. Able to see the bigger picture and apply expertise and insight to an ever-changing social media marketing landscape – this approach delivers tangible and sustainable competitive advantages for businesses.

Skills

  • Socia Media
  • Social Media Digital Strategies
  • Social Media Advertising
  • Social Media Management
  • Social Meda Strategy
  • Facebok
  • Twitter
  • Instagram
  • Digital Expertise

Work history

Currently

Sep 2013
  • Freelance
  • Providing social media marketing and communications consulting for the consumer, music and sport industries from individual talent to major record labels and organisations. Projects - • Sigma - Challenged to review, develop and implement a social media strategy for the chart-topping UK DrumNBass act. With a remit to improvement engagement and develop online audience. o Over an initial three month period the strategy delivered: ♣ 250,000 engagements ♣ 100,000 Snapchat geo filter views ♣ 45% increase in daily Twitter impressions ♣ 215% increase in Twitter engagement ♣ 1,000+ User Generated Images from four date mini tour ♣ 98% increase in Facebook reach o After 12 months working with Sigma to strengthen their social media presence their profiles had changed by: ♣ 38,000 new followers/fans ♣ 44% increase in Instagram followers ♣ 16% increase in Twitter followers ♣ 9% increase in Facebook likes • NudeAudio – Tasked with bringing to market the Super-M portable Bluetooth speaker o Raised $1m in 6 weeks for new product launch via Kickstarter with a campaign budget of £10,000 • STA Travel Insider - Developed the STA Travel Insider and WildCard UK concept - taking influencers on journey’s across Europe to bring STA experiences to life. o 1 million views on YouTube (in the first six weeks) o 26,000 new advocates (followers, likes and subscribers) • Parkopedia - Provided consultancy and strategy for B2C transition for successful B2B parking services provider o 256% increase in online audience (over a six month period) as part of B2C launch • Relentless Records - Tasked with providing social media and digital marketing consultancy Sony Records label Relentless and its signed artists. ♣ Delivered Social Media consultancy and training to newly signed artist, Fono, resulting in • 110% increase in Facebook likes • 394% increase in SoundCloud plays • 170% increase in Twitter followers ♣ Developed digital relationships for Relentless with Gibson, Focusrite/Novation and SB.TV • Sport England - Created social media toolkit for Sport England to be used by all member organisations and staff • RCA Records - Provided Social Media consultancy for RCA offshoot Space + Time Records which included social media training, strategy, management and developing online relationships ♣ Social Media strategy for Shelter Point resulted in (over a 12 month period): • 80% increase in Twitter followers • 44% increase in Facebook likes

Education

2006

BA

Ottawa University

Aug 2003 - Jun 2006
  • Ottawa, KS 66067, USA
  • BA - Psychology