About me

Results-driven professional with extensive experience in account management, new business development, licensing, negotiation, data analysis and strategic planning acquired with global music labels, brands and technology partners. Excelling in cross-functional leadership, I have a proven track record in driving business growth and executing high-impact campaigns for top artists, creators and affiliates such as Ed Sheeran, Dua Lipa, Spotify, Apple, Samsung, LVMH and Dentsu, to power the achievement of organisational objectives. Exceptional communicator focused on developing key relationships with diverse clients, colleagues, and stakeholders at all levels.

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Work history

Commercial Music Licensing ManagerTikTok
May 2022London, United KingdomFull Time
Lead commercial music synchronisation licensing and drive music brand partnerships and content strategy at a global scale. Key Accomplishments: • Administered licensing promotional activity for 'TikTok In The House’ - a branded, global live music, athlete and creator event, featuring Cat Burns and Natasha Beding@ield, broadcast from the Team GB House at the Paris 2024 Olympics. • Led the ‘Total Eclipse Of The Heart’ campaign collaboration between TikTok, Bonnie Tyler and McVities, achieving global press coverage, a full-length remix release on digital streaming platforms and content that generated millions of views and enhanced brand visibility. • Developed scalable programs and strategies for priority partners that resulted in a +250% YoY increase in executions and +380% increase in revenue in 2024. • Orchestrated a @irst-of its-kind songwriting camp partnership between TikTok and BMG, enhancing relationships with emerging artists and delivering three globally released singles. • As EMEA lead for the TikTok ‘Sound Partner Program’, managed multi-million pound campaigns for brands such as Dolce & Gabbana, New Balance and HP, receiving billions of views. • Co-ordinated cross-functional efforts between marketing, sales and product teams to develop educational workshops for top brands and agencies, such as Adidas, P&G, Publicis, LVMH and Dentsu, to ensure alignment with overarching business objectives.
Creative and Licensing ManagerBMG Production Music
Dec 2019 - May 2022London, United KingdomFull Time
Drove new business development and managed key relationships with partners in TV, film and digital media, including Netflix, ITV, BBC and Fremantle, that resulted in surpassing 2021 targets. Key Accomplishments: • Led initiatives to enhance content delivery, platform optimisation and conducted comprehensive data analysis, presenting reports to C-Suite executives at key accounts Fremantle and ITV. • Delivered music supervision for integral shows featured on Netflix, ITV and the BBC. • Core member of group helping to drive Diversity, Equity and Inclusion strategy across all of Bertelsmann’s divisions.

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Skills

• Account Management
• New Business
• Content Management
• Relationship Management
• Leadership
• Communication
• Negotiation
• Client Development
• Team Building
• Process Improvement

Education

U
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Bachelor of Arts (BA) University of Nottingham
Sep 2003 - Jun 2006Nottingham, United Kingdom