I am the founder and creative force behind world-renowned fashion blog StyleScrapbook.com, lifestyle brand AIT Label and Tech platform SIWI.
I began my career in sales, merchandising and styling within the fashion industry in 2005. By 2007, my entrepreneurial spirit and passion for story telling shifted my focus towards starting my own business; StyleScrapbook, one of the first international Fashion Blogs. The site quickly became one of the leading fashion blogs in the world and catapulted my career as an entrepreneur and pioneer within the digital fashion space.
With over 14 years of experience innovating the Fashion & Digital space, I have founded 3 companies, built an audience of about 2 million combined followers across platforms, delivered a TED Talk, designed capsule collections for various brands, successfully worked on brand campaigns and social media strategies, hosted several TV shows in LATAM and became not just a fashion voice, but a technology and industry expert.
As national High Jump champion in Mexico and competing for over 8 years, I developed a highly disciplined character at an early age but most importantly, I learnt the importance of grit, passion and perseverance.
Having influenced and helped to democratise the fashion industry for over 14 years, I am ready to take a new direction and invest my ambition and skill set into a new challenge where I will be able to further develop myself, as well as bring my own experience and perspectives.
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