I am a designer based in London. Although my main profession is UI and UX, I have experience working on all variations of design from print, digital and animation.
I constantly push my own boundaries, learning new skills and improving my techniques. I thrive under pressure and have proven experience in managing multiple projects across several different brands with different visual identities.
My focus is to produce consistently high-quality designs that are truly audience-centric — and I deliver every time. If you have a freelance project you would like me to work on, please contact me at anetabdesign@gmail.com.
Projects
- MetiData 3DThis website promotes software that turns LiDAR scans into a textured 3D mesh. It was the result of a 2 year multi-company research project that First Option Software participated in. The website helps its audience understand the services that MetiData3D provides. Some of the features allow user interaction, for example turning a mesh into a texture or allowing the user to move around a room and experience the results in detail. The design suggests the nature of the product and keeps within the brand aesthetic.
- Feniks - typeface designFeniks is the final artefact of my Master’s degree. The artefact was the result of my exploration into medieval calligraphy. Calligraphy is a hobby of mine and being able to study this style gave me a better understanding of typography, letter structure, the tools and techniques for creating hand drawn and digital typefaces. The artefact is a celebration of medieval scripts, its structure is based on script Gothic Littera Bastarda. There are the standard version and a flourished version of the t
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Work history
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UI/UX DesignerQudini
London, United KingdomFull Time
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Digital DesignerImpellam Group
London, United KingdomFull Time
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Skills
- Adobe Indesign/illustrator/photoshop
- Html
- CSS
- CMS (wordpress
- Print Deign
- Digital Desgin
- UI
- Apps Design
- Wireframing
- Prototyping
- Usability Testing
- User Flows
- User Interviews
- User Personas
- User Journeys
- User Research
- User Testing
- User-centered Design
- Paper Prototyping
- Digital Prototyping
- Rapid Prototyping
- Adobe Indesign
- Adobe Photoshop
- Sketch
- Invision
- Abobe Illustrator
- Adobe After Effects
- Jira
- Agile
- Trello
- Zeplin
- Problem Solving
- APP Design
- APP UI
- APP UX
- Web
- Web Designer
- Web Design
- Web Interface Design
Education
Certified UX DesignerGeneral Assembly
- London, United Kingdom
MA in Graphic Design
- Portsmouth, United Kingdom
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Awards
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Most Effective Recruitment Marketing Campaign 2018Recruitment Marketing Awards
With the team of copywriter, videographer and marketers we have created a very successful marketing campaign for Shop Direct. The campaign theme was based on real workers and it challenged perceptions that warehouse work was not really for women, resulting in success, as 69% of all female hires occurred during the period when the campaign was live.