I am a self-motivated and enthusiastic postgraduate student with previous relevant experience in a diverse range of industries in both corporate and non-profit organisations. With a range of skills developed over my time as a student, a volunteer and an employee, I can offer a creative flair alongside an eye for storytelling. With a proven track record in implementing successful marketing campaigns that have increased monthly revenue by up to 10%, boosted online engagement and enhanced international brand awareness, I am familiar with curating strategies tailored to specific audience segments and are informed by consistent performance measurements. Able to balance multiple competing priorities, effective at persuasive communication and driven by a desire to expand and diversify my repertoire of skills, I am seeking a position that is challenging and rewarding.
Work history
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Social Media ExecutivePolis
- London, United KingdomPart Time
In this role I managed and coordinated a team of four graduates in establishing and running the social media accounts for Polis, LSE's thinktank on AI in journalism. I promoted its projects, researchers and events to grow its digital presence and raise awareness of its ongoing research. I accomplished this by creating a social media marketing plan, producing content, conducting interviews with AI specialists and writing blog posts. I took the lead in strategizing, organising and maintaining an active social media presence, overseeing content production across all platforms and ensuring consistency across all accounts. I organised team meetings to discuss strategy, content ideas and preparation. I reported progress, performance and future planning to senior staff members.
Responsibilities:
- Create and share content across four platforms - Facebook, Instagram, Twitter and LinkedIn - to maximise engagement and ensure coherence across all accounts.
- Write blog posts, photograph events and obtain quotes from guest speakers
- Hold regular meetings in order to plan for future events and strategies that could expand the scope of Polis' digital presence and draw further attention to their ongoing projects.
- Implement these ideas as a team and liaise regularly with the Polis researchers.
- Interview professionals and specialists from around the world in the artificial intelligence field to add fresh perspectives to the role of AI in journalism.
- Promote events to generate awareness and engagement as well as grow event attendance
- Interview speakers at events for social media
- Supervising a team of four graduates and reporting to senior managers
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Affiliate Marketing ExecutiveMoneycorp
- London, United KingdomFull Time
In this role, I established and fostered meaningful relationships with major media, digital and white label partners and successfully executed several marketing campaigns for joint ventures that grew ROI. These were high-quality campaigns involving rigorous creative planning and the careful management of content production. In this time, I produced campaign collateral for both online and offline channels, liaised with creatives to create impeccable promotional material and optimised content to target audience segments. I balanced the demands of campaign implementation with further account management and marketing responsibilities such as reporting, research and regular meetings with internal and external stakeholders. I provided my partners with market analysis to inform tactical decision-making and reported to senior management with performance evaluations. This was a high-stress environment where fluctuating market conditions demanded quick responses, resourcefulness and a strong knowledge of politics. Understanding context was crucial to predicting future currency disruptions.
Responsibilities:
• Planned and executed successful marketing campaigns in print and online
• Managed the production of optimised and targeted campaign collateral
• Conducted performance reviews to share with internal and external stakeholders
• Expanded business by fostering and growing partnerships to increase ROI
• Used competitor analysis and political expertise to plan strategically
• Implement new systems of tracking and sourcing
• Create and manage partnership landing pages and produce mock-up designs
• Assist with website migration and SEO optimisation of new website
• Foster relationships with partners and ensure all SLA's are being satisfied
• Meet with partners in order to discuss on-going and future marketing strategies
• Monthly reporting and planning with partners
• Stay abreast of industry trends, marketing initatives, competitors
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Skills
- Marketing
- Public Relations
- Writing
- Communications
- Social Media
- Intercultural Communication
- Quick Learner
- Resourceful
- Organisation
- Interpersonal Skills
Education
MSc. Politics and CommunicationThe London School of Economics
- London, United Kingdom
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1st BA(Hons) Media and CommunicationsCoventry University
- Coventry, United Kingdom
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