Projects
- Rebranding "The Famous Charisma Label"Brand restyling project for an english music label no longer in business. It has been realised during the Metaprogetto course helded by Paolo Ciuccarelli and Andrea Aparo at Polytechnic of Milan in 2013. Part of this work is the result of a personal restyling. Original concept and design: Daniela Arienti, Valeria Aufiero, Sofia Chiarini, Nadia Conti. The Famous Charisma Label was an English record company, well-known for being the first label “Genesis” recorded with. The rebranding starts from the analysis of the brand’s history, in order to identify its core values and spread them to a new audience. The work consists in a brand book, collecting Charisma’s history and values, a brand magazine, whose pieces Charisma consumers could identify with, and a brand video, which conveys brand’s mood.
Skills
- Advertising
- TV Film Commercial
- Editing
- Pitching
- Social Media Marketing
- Wordpress
- Web Content
- Consumer Behavior
- Creative Thinking
- After Effects
- Illustrator
- Indesign
- Photoshop
- Content and Media Writing
- Copywriting
Education
Communication Design
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Communication design and media studies