About me

Editorial and Content Marketing Specialist. Ten years' experience in journalism, writing, managing and creating content for fashion and lifestyle publications and FMCG brands (namely fashion and beauty), and social media and content strategy. Available for freelance work.

QuestionsProjectsExperienceTeam

• Now available for freelance writing, content and social media strategy, and content marketing

Projects

• 1

  GEMMEContent strategy, campaign concepts and 12-month marketing calendar for Australia’s new (and only) fine jewellery online marketplace, gemme.com.au
• The Local Project Issue 09Three written project features for The Commercial Project, featuring work by Richards Stanisich, Esoteriko and Flack Studio
• 1

  Hennessy x NBA 'Courts Beyond Limits'Written case study for the Hennessy x NBA 2022 activation in Sydney - complete with floating basketball court. Full piece here: https://studio-messa.com/hennessy-x-nba-2022/
• Article: Experiential DesignA look at how brands can use experiential design to re-build a sense of community post-lockdown. Written for Sydney-based design studio, Studio Messa. Read the full piece here: https://studio-messa.com/insights-experiential-design/
• 2

  Cafes by Softer VolumesWritten contribution to 'Cafes' by Softer Volumes, a coffee table book featuring beautifully-designed cafes from around the world.
• 1

  The Audo, CopenhagenWritten feature on The Audo, published in Softer Volumes: https://softervolumes.com/the-audo/

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Work history

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Freelance WriterThe Local Project
Apr 2022Sydney, AustraliaFreelance
Freelance Writer for architecture and design publication The Local Project.
Freelance CopywriterStudio Messa
Oct 2020Sydney, AustraliaFreelance
Case study and article writer for brand experience agency, Studio Messa.

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Skills

• Writing
• Editing Copy
• Proofreading
• Social Media Management
• Email Marketing
• Blog Content
• Magazine Articles
• Marketing
• Copywriting
• Content Strategy

Education

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BA English Language LinguisticsNewcastle University
Aug 2008 - Jun 2011Newcastle upon Tyne, United Kingdom