About me

I'm a content strategist, copywriter and content marketer with 10 years' experience, specialising in premium fashion, beauty, and lifestyle brands. During my career, I’ve led the content marketing team for the luxury fashion division at THG; developed and executed content strategies for interior design and homeware brands at Indesign Media; led the global content team at skincare brand Jurlique; and worked across markets in Europe, APAC and the US. Now freelance, I work with global brands, publications, small startups and creative agencies around the world. Here are a few things I do: - Content strategy, direction and management - Copywriting, including tone of voice, web, social media, blog, email, PR and 'big ideas' - Online and print editorial features - Social media strategy and management

QuestionsProjectsExperienceTeam

• Now available for freelance writing, content and social media strategy, and content marketing

Projects

• 1

  The Local Project Issue 11Three articles written for The Commercial Project, a supplement of Australian architecture and interior design magazine The Local Project. This issue's features include Perth-based St Brigid Bar, The Cambium on the Mornington Peninsula, and the newest addition to Melbourne's skyline - Paragon.
• 1

  Exclusive Collection Brand RefreshExclusive Collection is a premium hospitality group, with hotels, spas and a pub dotted around the south of England. I worked on a brand refresh to provide greater brand consistency amongst all properies within the collection. My work included new tone of voice guidelines and training for the marketing team, new web copy, positioning statements, and copy for a new brand book.
• The Body Shop Christmas 2022 CampaignWeb landing pages, social media, paid search, display, press release and email copy for The Body Shop’s Christmas 2022 campaign. Here’s a snippet of the Christmas Beauty Gift Guide landing page I wrote. Agency: Wellcom London
• 1

  GEMMEContent strategy, campaign concepts and 12-month marketing calendar for Australia’s new (and only) fine jewellery online marketplace, gemme.com.au
• The Local Project Issue 09Three written project features for The Commercial Project, featuring work by Richards Stanisich, Esoteriko and Flack Studio
• 1

  Hennessy x NBA 'Courts Beyond Limits'Written case study for the Hennessy x NBA 2022 activation in Sydney - complete with floating basketball court. Full piece here: https://studio-messa.com/hennessy-x-nba-2022/

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Work history

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Freelance WriterThe Local Project
Apr 2022Sydney, AustraliaFreelance
Freelance Writer for architecture and design publication The Local Project.
Freelance CopywriterStudio Messa
Oct 2020Sydney, AustraliaFreelance
Case study and article writer for brand experience agency, Studio Messa.

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Skills

• Writing
• Editing Copy
• Proofreading
• Social Media Management
• Email Marketing
• Blog Content
• Magazine Articles
• Marketing
• Copywriting
• Content Strategy

Education

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BA English Language LinguisticsNewcastle University
Aug 2008 - Jun 2011Newcastle upon Tyne, United Kingdom