I'm a content strategist, copywriter and content marketer with 10 years' experience, specialising in premium fashion, beauty, and lifestyle brands. During my career, I’ve led the content marketing team for the luxury fashion division at THG; developed and executed content strategies for interior design and homeware brands at Indesign Media; led the global content team at skincare brand Jurlique; and worked across markets in Europe, APAC and the US. Now freelance, I work with global brands, publications, small startups and creative agencies around the world. Here are a few things I do: - Content strategy, direction and management - Copywriting, including tone of voice, web, social media, blog, email, PR and 'big ideas' - Online and print editorial features - Social media strategy and management
- The Local Project Issue 11Three articles written for The Commercial Project, a supplement of Australian architecture and interior design magazine The Local Project. This issue's features include Perth-based St Brigid Bar, The Cambium on the Mornington Peninsula, and the newest addition to Melbourne's skyline - Paragon.
- Exclusive Collection Brand RefreshExclusive Collection is a premium hospitality group, with hotels, spas and a pub dotted around the south of England. I worked on a brand refresh to provide greater brand consistency amongst all properies within the collection. My work included new tone of voice guidelines and training for the marketing team, new web copy, positioning statements, and copy for a new brand book.
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Freelance WriterThe Local Project
Freelance Writer for architecture and design publication The Local Project.
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- Editing Copy
- Social Media Management
- Email Marketing
- Blog Content
- Magazine Articles
- Content Strategy