About me
A highly motivated and experienced Client Director, I have 16 years’ agency-side experience across branding, brand creation, packaging design, activation, experiential, communications and brand partnerships, with a solid knowledge of the FMCG and alcoholic beverages industries, music and entertainment.
With a strong commercial flair and business acumen, I work to cement and grow long-lasting, collaborative and mutually beneficial client relationships at all levels.
I am a creative, strategic and diligent project manager with excellent organisational skills, who sees the big picture as well as the all-important detail. Passionate and social, I am a natural leader and versatile team player. I thrive on working closely with colleagues from all walks of life and enjoy contributing to the development of the more junior members of the team.
Alongside a Business degree and MBA, working in high energy, creative and multidisciplinary environments in agencies big and small has not only allowed me to develop a truly integrated understanding of brands, clients and their needs, but also to be proactive, flexible, innovative - I love a challenge, almost as much as finding the solution.
A multicultural background and fluency in five languages has proved to be a helpful skill in relationship building and getting under the skin of cultural brand, client and project nuances.
I also am a professionally qualified translator, with capabilities ranging across marketing (from project proposals and presentations to print materials, packaging, social media/digital), audiovisual (subtitles, scripts) and business content. (Source languages: English, Spanish, Catalan, French; Target languages: English, Spanish, Catalan).
Work history
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Client DirectorVarious
London, United KingdomFreelance
Responsible for managing key clients and projects at both top tier and boutique agencies in London and Amsterdam across creative strategy, branding, packaging, brand creation, product innovation, comms.
Oct 20 onwards - Pearlfisher London
Client Director on a selection of brands including premium alcoholic beverages and health & wellbeing
Aug 19 - Apr 20: Design Bridge London (branding, packaging & comms)
Client Director on Toblerone and Pepsi Lipton
Jan - Jul 19: The Cabinet (branding & packaging)
Account Director on a selection of global and local brands across alcoholic and non-alcoholic beverages, FMCG, financial services, marketing services and cafés, including brand creation/innovation, corporate identity and packaging design across North America, Western/Central Europe and India.
Oct - Nov 18: Butterfly Cannon (branding & packaging, luxury)
Account Director on Johnnie Walker Gold
Aug - Oct 18: Design Bridge Nederland (branding & packaging)
Client Director on Mondelez (Toblerone), JDE (Douwe Egberts and interior branding) and Euronics.
Strategic and project support on Reckitt Benckiser (Home Care) and LeasePlan (Corporate)
Jul 18: Bloom London (branding & packaging)
Client Director on Unilever (Personal Care, Home Care)
May - Jun 18: Studio Minerva (branding & packaging, luxury)
Account Director on Beam Suntory and MOMA Foods
Nov 17 - Apr 18: Bulletproof (branding & packaging)
Client Director on Mondelez (Ritz, Maynards Bassetts, Green & Black’s) working alongside the Client Partner to optimise ways of working, as well as SCA (TENA) and Arla Foods (Apetina)
Apr - Sept 17: BrandOpus (branding & packaging)
Covering for the Group Account Director on maternity leave, managing a team of 5. Clients include McCain (GB + Central Europe), Valeo Foods (Rowse), Service-Bund (food service)
Nov - Dec 16 / Jan – Apr 17: Design Bridge London (branding, packaging & comms)
Client Director on Mondelez (Cadbury Biscuits & Chocolate) and Diageo (Guinness).
Jan 17: Morillas Brand Design (branding, packaging & digital), Barcelona
Consultant on an activation pitch
Account DirectorFRUKT
- London, United KingdomFull Time
Key Responsibilities & Achievements:
• Leading one of the agency’s biggest clients across a wide range of projects: brand and activation strategy (development of strategic platforms, toolkits, client workshops), digital (content sites, intranet development, mobile apps), internal communications (internal promotion and training campaign, global/local relationship) and design (digital, print, promotional material). Other client work includes talent tie ups and management (toolkits, artist management) and experiential (festival activation from concept to production)
• Clients include Camel, Energizer, Marriott International, Ballantine’s.
• Building and maintaining excellent long-term client relationships at all levels of seniority and through client team member changes.
• Driving organic client growth with over 100% increase in revenue in 2014
• Defining account objectives, strategic and creative direction and securing budgets for the forthcoming year.
• Project managing multidisciplinary teams including design, creative planning, strategy, events, production, talent & rights. Line managing and developing account management team members with different backgrounds and experience levels.
• Managing cross-agency and 3rd party relationships (film, digital, retail, research).
• Finalist at the Event Awards 2016 (Debut Event) and the Field Marketing & Brand Experience Awards 2016 (Creative Campaign of The Year) for Energizer’s ‘Dress Your Head Up 2015’ campaign.
• Joined as an Account Manager. Promoted to Senior Account Manager in March 2011 and to Account Director in November 2014.
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Skills
- Brand Design
- Brand Activation
- Packaging Design
- Communications
- Account Management
Education
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IoLET Level 7 Diploma in Translation (DipTrans)Chartered Institute of Linguists
- London, United Kingdom
Post-graduate level certification obtained in April 2018 with semi-specialisation in Business and Social Science, English-Spanish
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Business ManagementAGSM - University of New South Wales
- Sydney, Australia
MBA exchange, major in Marketing
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