Anika Sood

Anika Sood

Freelance Graphic DesignerUnited Kingdom
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Loren Reynolds
Mark Hutchinson
Pip Jamieson
Anika Sood

Anika Sood

Freelance Graphic DesignerUnited Kingdom
About me
A multi-disciplinary graphic designer with over fifteen years industry experience creating brand identity + communications, transforming well established brands and growing businesses working across multiple platforms. Experienced working as part of a team and as a freelance designer building independently owned businesses and working directly on projects with creative agencies.
Projects
  • Hanmire
    HanmireHanmire creates luxury tailored clothing and accessories for the modern gentleman. They wanted a classic logo to reflect the quality of their clothing. A muted colour palette was paired with metallic copper foiling to give the brand a feeling of understated elegance. Just as a Saville Row suit is the pinnacle of tailoring, a heritage umbrella goes hand in hand with the English gentleman. The outcome is a logo which uses the letter ‘i’ to form an umbrella mark, that can be used independently on
  • Marlow Cake Company
    Marlow Cake CompanyThe Marlow Cake Co. wanted to step away from tradition and use a bold monochrome colour palette to compliment their fine art cake design. The creative brings out their artisan approach to baking. Each element combines clean, modern typography with graphic shapes and lines to represent the hand made quality of the cakes. We were excited to help bring the brand and packaging to life.
  • Wed.
    Wed.Wellington Event Design brings contemporary styling and design to weddings. They wanted a brand that reflected their modern aesthetic. We achieved this by combining bold, clean typography with tactile paper stocks. To complement their signature look the colour palette is natural, romantic and timeless.
  • Soko Fleur
    Soko FleurSoko Fleur wanted a brand identity to launch their new boutique online store. They create hand crafted embroidery drawing inspiration from nature, which they wanted to be reflected in the design. Clean, considered typography with fluid organic elements and strong geometric shapes were combined with a feminine colour palette. The logo mark has been used independently throughout the company’s print, digital and packaging pieces. We look forward to watching this business grow.
  • BLOOM
    BLOOMA brand identity concept along with print and digital collateral that sits comfortably with an ethos centred around health and wellness. The outcome is a flexible logo system where elements can be used separately to highlight the yoga retreats.
  • Sojo Kitchen - brand identity
    Sojo Kitchen - brand identitySojo Kitchen is an award winning boutique catering and events company, specialising in modern food design and event styling. They wanted a new brand identity and marketing material to reflect their young fresh feel. They have an organic approach to food presentation and styling, which works well with the minimal simplicity of the branding. The bold typography of the logo mark, teamed with the team’s relaxed uniform, has given them a laid back creative look. With a focus on styling, we have be
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Work history
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    Creative directorStudio Anika
    United KingdomFreelance
    Studio Anika creates modern, effortless wedding + event stationery with a design-led aesthetic. The studio specialises in luxury print finishes, redefining the traditional layout of stationery design.
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    Creative directorStudio Anika Design
    United Kingdom
    Studio Anika Design focuses on transforming brands, growing small businesses + telling brand stories through graphic design.
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Skills
  • Print Design
  • Typography Design
  • Graphic Design
  • Branding Identity
  • Creative Events
  • Typography
  • Logo Design
  • Design Layout
  • Wedding Design
  • Photographic Direction
Education
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    B
    Bachelor of Arts (BA) Bath Spa University
     - Bath, United Kingdom