BRANDS BEAUTIFULLY GROWN
I partner with startups and creative entrepreneurs who bring emotional intelligence and youthful energy to their own growth journey, helping them thrive in today’s business landscape.
Together, we are empowered leaders who put audience before ego and create purposeful connection to the community we serve.
I’m here to help if you’re looking for:
A non-executive Head of Growth to help lead your team
Go-to-Market Support to launch a new company or product
An innovative way to bring your brand to life, online or in-person
Project-based partnership
ABOUT ANIQUE
I am a data-driven Sales and Marketing leader, Creative Growth Strategist, and from-scratch program builder with a of decade experience successfully engaging, inspiring and activating audiences to drive demand for brands - both online and in-person.
Just like my client partners, I am an innovative thinker and leader who strives to transform our futures and affect positive change.
MY APPROACH
I help bring brands to life through people, purpose, and product - in that order. Success is best found and felt when we put people first. They are the heartbeat of each brand, after all, keeping it alive and thriving.
I believe that magic lives at the intersection of strategy and creativity. I love creating products and experiences that amaze, building communities that thrive, and challenging the way people work, communicate and think - TOGETHER.
Work history
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FounderThe Collective Europe
Barcelona, SpainFreelance
The Collective Europe, Founder | January 2017 - Present
• Spearheaded new category of professional community-building events, launching the first tech-free retreat-style conference in Europe
• Secured 13 paid partners who provided product/promotion for inaugural four-day conference
• Built international email marketing database with back-end sales automation up from zero - 2,000 engaged leads within four months
• Assembled 18 workshop leaders for 91 attendees through community, digital and social campaigns, co-produced content and creative packages
• Designed and executed all branding items including logo, website, printed collateral, social media accounts/content, sponsorship packages, speaker packages, media kits, press releases, schedule and more
Director of Events/PartnershipsWeWork
- London, United KingdomFull Time
WeWork, Director of Events/Partnerships | July 2018 - August 2019
• Designed and directed from-scratch scalable marketing and growth strategy to improve brand presence, operating costs, and property value in first global mixed-use campus where neither the brand or culture existed before
• Outpaced monthly footfall goals MoM, recording growth of Q3 2018: avg. 3,400 visitors/month to Q3 2019: avg. 21,000 visitors/month
• Exceeded expectations of joint venture investment with a data-driven approach by increasing brand, footfall and conversions
• Supervised regional research on current brand landscape, utilizing customer data to develop an evergreen strategy aligned with regional goals
• Generated 4,382+ leads through captivating brand experiences, whilst engaging 2,750+ existing customers
• Pioneered strategic partnership framework to drive awareness, net new footfall, pipeline acceleration and placemaking initiatives
• End-to-end management of 484+ vibrant marketing-focused activations, including creative, mission-driven strategy, budgeting, agency/vendor vetting/management, customer engagement, promotional campaign, setup, staffing, day-of management, financial reporting
• Managed nurtured 17 community and growth team members on best practices, execution, and new business development
• Managed relationship with joint venture and Board of Directors, delivered budget and quarterly report presentations, cultivated relationships with City of London licensing team and other local officials, 35+ incumbent tenants, and 12+ food and beverage retail tenants
• Produced internal suite of tools to enable evaluation of post-event trends including ROI, conversions, and lead quality with Marketing Operations
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Skills
- Campaign Execution
- Project Management
- Event Management
- Acquisition Marketing
- Lead Generation
- Program Management
- Brand Management
- Strategy
- Culture Change
- Culture Inspiration
Education
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Bachelor Business Administration MarketingUniversity of South Florida
- Tampa, United States