About me

I'm a British freelance writer and editor, presently based in San Francisco. After leaving my home town of Manchester, England, I spent several years working as an editor and writer in London, before I migrated to Australia. I relocated again in 2018, and I now write features, fiction and digital content from San Francisco. My writing about travel, food, history and culture has been published by BBC Travel, CNN, The Independent, Rough Guides, The Telegraph, and more. I'm also an author for Lonely Planet’s best-selling travel guidebooks. Formerly a Digital Editor and Web Copywriter for global travel brand Lonely Planet, I have a strong track record of building bespoke content plans and writing copy to drive traffic to transactional spaces.

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Projects

• Secret CityI took Secret City from idea to bookshelf as the managing editor of this compendium of neighbourhoods worth visiting.
• Lonely Planet's guide to AustraliaI hit the road to research coastal New South Wales for Lonely Planet's latest guidebook about Australia. Writing about this beautiful part of the country was a true labour of love.
• Lonely Planet's guide to FranceI researched and wrote chapters on the Auvergne and the French Alps for Lonely Planet's guidebook on France.
• 7 unmissable city breaks in PolandI drew on my knowledge of Poland to research and write this bumper guide to the country's best city breaks.
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  Reno Tahoe: Outdoor TravelFor this partnership between the Reno Tahoe tourism board and travel website Culture Trip, I was hired to write inspiring copy showcasing the region's best activities.
• TravelSupermarket AppI worked with British holiday experts TravelSupermarket on their iOS app, which puts price comparisons for holidays, flights, hotels and travel insurance in the palm of users’ hands. The app needed crisp, clear instructions and upbeat onboarding copy throughout. For users, it's a clean, intuitive experience to access money-saving deals on travel.

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Work history

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Digital EditorLonely Planet Publications Ltd
Jul 2012 - Jan 2015London, United KingdomFull Time
Editor, content strategist and web copywriter for Lonely Planet. Working closely with the sales and marketing team, I built content plans for online campaigns, created promotional copy at every level of lonelyplanet.com, commissioned and wrote articles tailored to different regional audiences, managed image sourcing and rights issues, and trained our wider editorial team in various online platforms.
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Web CopywriterLonely Planet
Oct 2011 - Jul 2012London, United KingdomFull Time
Writing alluring marketing copy for lonelyplanet.com, including landing pages on flights, sightseeing tours and adventure holidays.

Skills

• Copywriting
• Journalism
• Travel Journalism
• Travel Writing
• Editing
• Copyediting
• Project Management
• Content Strategy