Anita Lam
Available

Anita Lam

Product ManagerLondon, United Kingdom
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Anita Lam
Available

Anita Lam

Product ManagerLondon, United Kingdom
About me
A driven and capable professional working in product management. With over seven years of product and marketing experience, I have a proven track record of product development, digital delivery, lifecycle and project management, go-to-market, partner/vendor relationship management and sales enablement. With a focus on customer advocacy, I am commercially minded, data driven, results focused, and someone who thrives in an environment where I can collaborate and influence with cross-functional teams and global stakeholders. I pride myself on being able to drive initiatives from concept to launch, delivering sustainable business outcomes and beautiful products that are amazing from end-to-end.
Work history
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    Product OwnerThe Ambassador Theatre Group
     - London, United KingdomFreelance
    Accountable for the North American booking platform for the production Harry Potter and the Cursed Child. Major objective was the development of a purchase flow to support a supplier migration.
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    Manager - Ancillary PromotionsJetstar Airways
     - Melbourne, AustraliaFull Time
    Dual role of product manager and digital product owner for bundled offerings and promotions. Remit across the entire Jetstar Group (Australia/New Zealand and Asia Pacific). Key Responsibilities • Generate growth in flight conversion and the existing bundled product offerings through improved product offering, enhanced user experience, tactical campaigns and pricing optimisation • Develop a new cross-functional program of work to challenge the current retailing strategy and experience, leveraging a test and learn mentality to prove that flight conversion and yield per passenger can be increased • Establish a vision and strategic roadmap, backed by user testing, data from A/B testing, and collaboration with other teams including Personalisation and Data Services • Lead an international development team to continuously deliver quality outcomes with maximum value to both the customer and the business
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Skills
  • Scrum
  • Stakeholder Management
  • Product Strategy
  • Product Roadmapping
  • Experimentation
Education
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    Bachelor of Music & Commerce (Marketing, Finance & MusThe University of Melbourne
     - Melbourne, Australia