Anja Pohl
Available

Anja Pohl

Digital Marketing ConsultantLondon, United Kingdom
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Anja Pohl
Available

Anja Pohl

Digital Marketing ConsultantLondon, United Kingdom
About me
I am an innovative and analytically minded person with a passion for digital marketing. I love to mix my key strengths of being data driven and creative to develop forward thinking marketing campaigns. I am constantly out there to experience new trends, companies and industries and am providing my expertise to various businesses across the UK and worldwide to define their digital marketing strategies. I bring the senior expertise to companies of all sizes to achieve their goals and targets by offering tailored marketing services.
Projects credited in
  • Personalise Your Denim
    Personalise Your DenimBranding, photographic art direction, store fixture design.
  • Kickers 'To the Moon and Back to School'
    Kickers 'To the Moon and Back to School'Creative direction for Kickers ‘To the Moon and Back to School’ campaign, including art direction for photography, campaign line, set design, styling, brand guidelines and management of campaign rollout across retail, online and social media platforms.
Work history
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    FounderAP Consulting
    London, United KingdomFreelance
    • Advising businesses across the UK and worldwide with marketing experience and insights • Working across a board roster of industries as well as companies of all sizes to define marketing strategies and best practices executions • Developing digital marketing strategies and solutions tailored to meet the businesses’ requirements with a clear focus on how to improve brand perception and performance • Auditing digital marketing channels and advising on optimisations • Search Engine Optimisation (SEO), technical audit as well as content strategy based on relevant keywords • Paid advertising on Google including Search, Display & Shopping • Paid ads across social media including Facebook, Instagram, LinkedIn & Twitter • CRM strategies with advanced segmentation • Lead generation strategies supporting an omni-channel marketing strategy • Review customer journeys on-site and advise on e-commmerce strategy with defined landing page testing to improve on-site conversion rates • Building reporting and forecasting tools • Provide expertise in all areas of digital marketing, e-commerce and technical integrations
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    Digital Marketing DirectorProfessional Triathletes Organisation
     - London, United KingdomFull Time
    • Responsible for growth for all PTO products and content by increasing the fan base by 80% as well as launch ticket sales for age groupers for the first time • Leading on developing the digital marketing strategy based on data driven decisions with defined revenue goals • Creating the overarching social media and digital plan designed to maximise audience reach, engagement and grow the PTO brand and events with a viewership from 8m to 30m • Leading on website development including a/b testing of landing pages and content blocks • Taking ownership on all paid marketing activities including social, PPC, programmatic display with a target CPA of £38 as well as grassroots marketing and physical presence at event expos • Leading the email marketing strategy with strong focus on audience segmentation with a/b testing of messaging and creatives • Managing budgets for paid media, digital inventory and development of £2m • Managing two direct reports with focus on continuous growth of the team as well as main contact to third party suppliers like marketing and development agency
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Skills
  • Performance Marketing
  • Paid Media
  • Paid Search
  • Paid Social
  • CRM
  • E-commerce
  • Digital Marketing
  • Consulting
  • SEO
  • Project Management
Education
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    MSc MarketingThe British School of Fashion
     - London, United Kingdom
    MSc in International Fashion Marketing graduated with Distinction
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    BScUniversity of Bayreuth
     - Bayreuth, Germany