About me
I am an innovative and analytically minded person with a passion for digital marketing. I love to mix
my key strengths of being data driven and creative to develop forward thinking marketing campaigns.
I am constantly out there to experience new trends, companies and industries and am providing my expertise to various businesses across the UK and worldwide to define their digital marketing strategies.
I bring the senior expertise to companies of all sizes to achieve their goals and targets by offering tailored marketing services.
Projects credited in
Work history
A
A
FounderAP Consulting
London, United KingdomFreelance
• Advising businesses across the UK and worldwide with marketing experience and insights
• Working across a board roster of industries as well as companies of all sizes to define
marketing strategies and best practices executions
• Developing digital marketing strategies and solutions tailored to meet the businesses’
requirements with a clear focus on how to improve brand perception and performance
• Auditing digital marketing channels and advising on optimisations
• Search Engine Optimisation (SEO), technical audit as well as content strategy based on
relevant keywords
• Paid advertising on Google including Search, Display & Shopping
• Paid ads across social media including Facebook, Instagram, LinkedIn & Twitter
• CRM strategies with advanced segmentation
• Lead generation strategies supporting an omni-channel marketing strategy
• Review customer journeys on-site and advise on e-commmerce strategy with defined landing
page testing to improve on-site conversion rates
• Building reporting and forecasting tools
• Provide expertise in all areas of digital marketing, e-commerce and technical integrations
P
P
Digital Marketing DirectorProfessional Triathletes Organisation
- London, United KingdomFull Time
• Responsible for growth for all PTO products and content by increasing the fan base by 80%
as well as launch ticket sales for age groupers for the first time
• Leading on developing the digital marketing strategy based on data driven decisions with
defined revenue goals
• Creating the overarching social media and digital plan designed to maximise audience reach,
engagement and grow the PTO brand and events with a viewership from 8m to 30m
• Leading on website development including a/b testing of landing pages and content blocks
• Taking ownership on all paid marketing activities including social, PPC, programmatic display
with a target CPA of £38 as well as grassroots marketing and physical presence at event
expos
• Leading the email marketing strategy with strong focus on audience segmentation with a/b
testing of messaging and creatives
• Managing budgets for paid media, digital inventory and development of £2m
• Managing two direct reports with focus on continuous growth of the team as well as main
contact to third party suppliers like marketing and development agency
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Skills
- Performance Marketing
- Paid Media
- Paid Search
- Paid Social
- CRM
- E-commerce
- Digital Marketing
- Consulting
- SEO
- Project Management