Ankit Saraf

Senior Account Manager

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  • LocationLondon, United Kingdom

About me

 

I am passionate digital account handler who quickly embraces projects and demonstrates a natural ability to lead a team. An individual with a standout ‘can do’ attitude who is more than willing to put in the hard miles to deliver results. A pivotal member of any team and someone regarded as a safe pair of hands, with a calming influence on colleagues and a proven ability to manage a number of simultaneous projects. With a wide range of digital experience I believe today’s account manager needs to be a hybrid between a consultant and a manager to create business focused solutions for brands along with solid client relationships

Skills

 

  • Businesses Development
  • Presenting
  • Account Management
  • Business Development
  • Marketing
  • Pitching
  • Problem Solving
  • Project Management
  • Relationship Management
  • Excel
  • Illustrator
  • Office
  • Photoshop
  • Powerpoint
  • Word

Work history

Currently

Senior Account Manager

Fullsix Group Grand Union

Jan 2015
  • Sainsbury’s • Key point of contact for various clients within the Sainsbury’s account. Developed solid client relationships within a short period of time working on various comms and strategic projects (Homemade, General Merchandising etc). • Worked on a heavily NDA’d Customer Loyalty strategic project leading certain workstreams • Led key vision piece for Homemade with the client, briefing partner agencies and internal stakeholders at Sainsbury’s Bally Led a pitch team subsequently winning the global account. Established the account and client relationships within the agency. Currently working on various content marketing intiatives. Total Account lead for Total - handled a five member team to deliver a key strategic project aiding the launch of Total Hub in

2015

Proprietor

Self Employed

Jun 2008 - Aug 2015
  • Started a content management agency, primarily focused on content writing and Internet marketing. Employed up to 120 students locally to work for various small clients spanning across the globe writing more than 200K words weekly.

2015

Guest Lecturer

University of Leeds

Mar 2014 - Feb 2015
  • 2015 - ‘Looking back so that you can look forward to your career’ to MA, Advertising and Design, Design, PhD students 2014 - ‘Fuelling creativity through technology and imagination’ to MA, Advertising and Design students

2015

Account Manager

Fullsix Group Grand Union

Dec 2013 - Jan 2015
  • Evolved into the role of an Account Manager to lead the Bally account. Also the New Business lead in the Account Management team British Red Cross Led a five-member team to win a pitch and deliver a six-part music video campaign - First Aid #Rapped Up, featuring rapping babies and toddlers and supported by various celebrities. New business and Internal Development • Led 15 local and global pitches to deliver RFI’s and presentations that won new and increased existing business to drive growth within the agency working closely with the FullSIX Group in Paris and New York, leveraging the agency’s global experience • Key agency contact for dealing with procurement. • Developed new business management tools that improved flow of communication internally and externally. • Mentored Account Executives and Interns to help them understand the nuances of client services.

2013

Account Executive

Fullsix Group Grand Union

Sep 2012 - Dec 2013
  • Transitioned into the role of an Account Executive from an intern. Directly reporting into the Business Director my role was focused on leading work streams and providing ongoing support to the team working with three clients – AB InBev, Budweiser, P&G – Olay, UK Budweiser - FIFA World Cup 2014 Led workstreams and supported the core four member team to launch and maintain the digital hub for Budweiser’s 2014 World Cup Campaign - Rise As One AB InBev As part of the three-member client services team running the global strategic account, I was responsible for providing support and running day-to-day requests for the client. My role involved working closely with the core client and brand teams to help with board presentations, KPI targets setting, market and gap analysis, digital and social media strategies amongst other projects focused solely on digital. AB InBev - Weekly Digital Newsletter Led a team to produce a newsletter for the AB InBev marketing teams worldwide including the global top management (i.e. Global CMO, VP’s) of the company. P&G – Olay, UK Lead agency contact for the Olay account at FullSIX. Project-managed dozens of multimedia campaigns. Collaborated with clients from concept to production and launch of digital intiatives (web pages, rich media banners, global toolboxes etc.) that routinely exceeded client expectations.

2012

Intern

Fullsix Group Grand Union

Jun 2012 - Aug 2012
  • Got selected from over 300 applicants after a rigorous selection procedure for the IPA Ad School and was placed on a two month internship at The Grand Union under the Client Services / Planning departments.

2010

Asst. Producer

NDTV India’s Largest News Network

Sep 2010 - Nov 2010
  • Assisted in various news bulletins as an editor and asst. producer in the features department working with tight deadlines under a high pressure production environment.

2009

2D Animator

Freelance

Jul 2008 - Jan 2009
  • Conceptualized and created 2D animations for ‘Understanding Trafficking’ an award winning documentary commissioned by the IAWRT on human trafficking.

Education

2016

MA Advertising and Design

University of Leeds

Feb 2016 - Feb 2016
  • Passed with Distinction Marketing Communication, Consumer Behaviour, Marketing Strategy, Visual,Communication Persuasion, Integrated Communication, Advertising, Media Policy, Internet Marketing

2011

Mass Communication and Videography

St.xavier’s College

Apr 2008 - Apr 2011
  • Passed with distinction Mass Communication, Videography, Film Studies, Economics

Awards

2015

Google Analytics Qualified

Google

2014

IPA Legal Regulations

IPA

2012

IPA: Ad School Graduate

IPA

2011

IPA Diagonal Thinking Test - High

IPA