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I am passionate digital account handler who quickly embraces projects and demonstrates a natural ability to lead a team. An individual with a standout ‘can do’ attitude who is more than willing to put in the hard miles to deliver results. A pivotal member of any team and someone regarded as a safe pair of hands, with a calming influence on colleagues and a proven ability to manage a number of simultaneous projects. With a wide range of digital experience I believe today’s account manager needs to be a hybrid between a consultant and a manager to create business focused solutions for brands along with solid client relationships
Sainsbury’s • Key point of contact for various clients within the Sainsbury’s account. Developed solid client relationships within a short period of time working on various comms and strategic projects (Homemade, General Merchandising etc). • Worked on a heavily NDA’d Customer Loyalty strategic project leading certain workstreams • Led key vision piece for Homemade with the client, briefing partner agencies and internal stakeholders at Sainsbury’s Bally Led a pitch team subsequently winning the global account. Established the account and client relationships within the agency. Currently working on various content marketing intiatives. Total Account lead for Total - handled a five member team to deliver a key strategic project aiding the launch of Total Hub in
Started a content management agency, primarily focused on content writing and Internet marketing. Employed up to 120 students locally to work for various small clients spanning across the globe writing more than 200K words weekly.
2015 - ‘Looking back so that you can look forward to your career’ to MA, Advertising and Design, Design, PhD students 2014 - ‘Fuelling creativity through technology and imagination’ to MA, Advertising and Design students
Evolved into the role of an Account Manager to lead the Bally account. Also the New Business lead in the Account Management team British Red Cross Led a five-member team to win a pitch and deliver a six-part music video campaign - First Aid #Rapped Up, featuring rapping babies and toddlers and supported by various celebrities. New business and Internal Development • Led 15 local and global pitches to deliver RFI’s and presentations that won new and increased existing business to drive growth within the agency working closely with the FullSIX Group in Paris and New York, leveraging the agency’s global experience • Key agency contact for dealing with procurement. • Developed new business management tools that improved flow of communication internally and externally. • Mentored Account Executives and Interns to help them understand the nuances of client services.
Transitioned into the role of an Account Executive from an intern. Directly reporting into the Business Director my role was focused on leading work streams and providing ongoing support to the team working with three clients – AB InBev, Budweiser, P&G – Olay, UK Budweiser - FIFA World Cup 2014 Led workstreams and supported the core four member team to launch and maintain the digital hub for Budweiser’s 2014 World Cup Campaign - Rise As One AB InBev As part of the three-member client services team running the global strategic account, I was responsible for providing support and running day-to-day requests for the client. My role involved working closely with the core client and brand teams to help with board presentations, KPI targets setting, market and gap analysis, digital and social media strategies amongst other projects focused solely on digital. AB InBev - Weekly Digital Newsletter Led a team to produce a newsletter for the AB InBev marketing teams worldwide including the global top management (i.e. Global CMO, VP’s) of the company. P&G – Olay, UK Lead agency contact for the Olay account at FullSIX. Project-managed dozens of multimedia campaigns. Collaborated with clients from concept to production and launch of digital intiatives (web pages, rich media banners, global toolboxes etc.) that routinely exceeded client expectations.
Got selected from over 300 applicants after a rigorous selection procedure for the IPA Ad School and was placed on a two month internship at The Grand Union under the Client Services / Planning departments.
Assisted in various news bulletins as an editor and asst. producer in the features department working with tight deadlines under a high pressure production environment.
Conceptualized and created 2D animations for ‘Understanding Trafficking’ an award winning documentary commissioned by the IAWRT on human trafficking.
Passed with Distinction Marketing Communication, Consumer Behaviour, Marketing Strategy, Visual,Communication Persuasion, Integrated Communication, Advertising, Media Policy, Internet Marketing
Passed with distinction Mass Communication, Videography, Film Studies, Economics