About me
I bring strong imaginative marketing activity to the brands I work with. Because no one - not consumers or marketeers - wants to be bored by Marketing.
My work builds emotionally engaging worlds around products and services. The marketing challenge is remaining relevant and positioned for growth, which requires continuous and inventive brand building.
A very exciting aspect for me is the creative direction and concept development that bring the brand vision to life. I’m a visual thinker with a strong aesthetic understanding. I clearly see how to communicate all aspects of the brand across all touchpoints and platforms.
I believe in teamwork. Whether working with the creative team for a shoot, or the marketing team day-to-day, I take my leadership role seriously and build teams that are both inspired and inspiring, a win-win for all. Working within a highly motivated and dedicated group is an energetic place to be; it’s a context that creates possibility.
As people change and new markets emerge, brands need to stretch the boundaries of possibilities to stay relevant. That’s the sweet thing about marketing – there’s always new opportunities, challenges and learning to do.
My next role is Brand Director / Head of Brand. I’m most experienced in the luxury sector of the market and I am intrigued at its evolution and luxury constitutes to the new millennial and Gen Z audiences.
Work history
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Head of MarketingPo-Zu Ltd
London, United KingdomPart Time
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Founder/Managing DirectorStudio Verdu Ltd - Brand Marketing Consultancy
London, United KingdomFull Time
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Skills
- Brand Building
- Creative Direction
- Strategic Marketing
- Leadership
- Project Management
- People Development
- Digital Marketing
- Contract Negotiation
- Storytelling
- Omnichannel Strategy
Education
Fashion Promotion MediaLondon College of Fashion, UAL
- London, United Kingdom
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BA in International Marketing & Languages (French & Spanish)Dublin City University
- Dublin, Ireland