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I have always been fascinated by digital technology, and I understand how frustrating bad user experiences can be. I naturally empathise with others, and I have always been curious about the world around me. These qualities have driven me throughout my academic and professional life, from designing buildings centred around key users’ daily activities, to designing a neighbourhood mobility system informed by resident interviews about their needs and frustrations. As a UX designer, I thoroughly enjoy identifying problems, suggesting solutions, and quickly seeking to validate these ideas through experiments with users.Locked Pro Plan feature
I was part of the design team developing a new beauty booking app for a start-up client. It is a B2B and B2C product that intends to serve the needs of stylists and their customers. We applied the agile product development process. I have been responsible for undertaking competitive analysis, conducting user interviews and surveys, interpreting data, ideating, devising the information architecture, wireframing, prototyping, and usability testing.