A PR and communications professional with experience spanning disruptors, the food industry
and psychological research, I bring my enthusiasm and ambition to every project a job. Founder and creator of StorrCupboard, a food waste blog, I have insight and networks in one of the biggest topics of the national and international conversation about food waste.
Networking and building partnerships for clients and for my brand is where I thrive. My background in psychological research and public sector give my work grounding and nuance. I care deeply about my work, making sure that it has and gives value and impact. Seeing positions and teams where I can make this possible.
Work history
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ConsultantAlexandra Rose Charity
Brighton, United KingdomFreelance
Devised, ran and wrapped up a publicity campaign with only £150 that expanded followers by 200%, engagement by 1,746% and reach by 25,131%
Social media strategy encompassing A/B testing, Facebook advertising, delivering SMART goals giving clients excellent ROI and strategy to increase engagement in-house
Negotiated and closed CSR partnership with HelloFresh; from the offer of one leaflet, grew the relationship and secured buy-in from corporate, increasing ARC's reach over HelloFresh's network
Gained free content from Zoe Adjonyoh and visibility from major public stakeholders including Bee Wilson, Nigella Lawson & Diana Henry
Securing high level talent and support for public event; with only 1 day of effort from client, I have booked talent including Skye Gyngell and Nicole Pisani
Skills
- Communicating Ideas
- Presenting
- Partnerships
- Networking
- Cooking
- Blog Writing
- 120 Film
- Recipe Development
- Social Content Strategy
- Presentation Design
Education
Master of ArtsKing's College London
London, United Kingdom
MA English & American Literature (Merit)
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BA(Hons) English Language and Literature 2:1University of Manchester
- Manchester, United Kingdom