About me
I am a concept developer, designer and creative consultant with a background in anthropology and strategic design.
My focus? People. I have always considered services, spaces and products from a human-centric perspective. Through an ethnographic, aesthetic, hands on and sustainable approach, I develop brand and space concepts with personal interactions at the forefront.
Social stages, such as hospitality and retail spaces are therefore particularly interesting to me as they combine my passion for people, unconventional mix of service, experience and interior design.
My passion is transporting people into interiors and experiences that stimulate not only the senses but also the imagination and emotions. Pure human interactions in exciting landscapes establish a sense of trust, belonging and presence. Finally, beneficial to sell services, products and soulful memories.
My works have served as the fundament for several international projects in branding, interior design, F&B services and Fashion. I’ve enjoyed the chance to collaborate with a range of international experts, artists and designers, specially sourced for each assignment.
Finally, I thrive when combining creativity, strategy and forward thinking partnerships which result in famous, innovative and inspiring creative solutions that serve the brightest ideas to flourish.
Projects
- 25hours hotels CopenhagenThe former university building (1885) is located in the middle of the famous Købmagergade street in Copenhagen. The hotel storyline is inspired by the extraordinary life-stage and journey that one takes from puberty to adulthood. - the coming of age. In collaboration with MBDS London, the concept showcases the life stages while growing up: the adventures of love, sorrows, knowledge, passion and rebellion. Do we ever grow up?
Work history
2
2
Hospitality Concept Developer25hours Hotels
- Hamburg, GermanyFull Time
Founder member at the extra hour lab. A 25h creative hub, which is developing magic moments and innovative ideas. As Concept & Project Developer, my briefings serve as fundament for several international 25h Hotels. I was in charge of creating individual hotel stories, overseeing and leading the design and operation interpretation as well as setting up F&B, shop and guest experiences strategies together with forward thinking partnerships.
25h hotels Copenhagen The Round Tower, 243 rooms, DK
25h hotels Copenhagen The Island, 243 rooms, DK
Initiator of Good and Green, Sustainability at 25hours hotels
The Stage is yours Workshop HR - Trainer, People and Culture