Projects
Projects credited in
- ALEXANDER MCQUEENPoke were tasked to re-design Alexander McQueen’s flagship website and introduced e-commerce for the first time for both mens and womenswear. Ready to wear looks derived directly from the seasonal show collections are showcased with an option to buy individual items or complete looks. An inspiring editorial layer of content allows visitors to "Experience McQueen" and discover the theatre of his infamous live shows plus the unique and challenging collaborations he undertakes. Role: Art Direction and Lead Designer. Credits: Creative Director: Simon Waterfall, Design Director: Steve ‘Buzz’ Pearce, Designer: Dom Baker, Developer: Gemma Leigh, Producer: John Bright.
- MCQ | SWALLOWMcQ is the younger, rebellious sibling of Alexander McQueen. The brand is no stranger to mixing art into its creative executions and has a long-standing reputation for collaborating with outsider creators. Earlier this year, concept art found its way into McQ’s Swallowcampaign and it was very cool. Their partnership was with renowned collage artist Jesse Draxler, who is known for his dark and slightly sinister style, often working in black and white. The collaboration is a strong reminder of the5
Work history
eRetail Graphic Design and Content ManagerLVMH Fashion Group
London, United KingdomFull Time
F
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Freelance contributorFashiontomax.com
London, United KingdomFreelance
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Skills
- Editing
- Project Management
- Product Copy
- Creative Writing
- Digital Design
- Web Design
- Graphic Design
- Content Management
- Email Marketing
- Google Analytics
Education
Magazine PublishingUniversity of The Arts London (UAL)
- London, United Kingdom
Undergraduate degree course aimed at combining the practical and technical skills of journalism, editing and production with contextual understanding of the business of publishing within the creative industries.