Anna Abatelillo Digital Content Editor | The Dots

Anna Abatelillo

Digital Content EditorLondon, United Kingdom
+ Info



Anna Abatelillo

Digital Content EditorLondon, United Kingdom
Projects credited in
  • Burberry Fashion Shows
  • ALEXANDER MCQUEENPoke were tasked to re-design Alexander McQueen’s flagship website and introduced e-commerce for the first time for both mens and womenswear. Ready to wear looks derived directly from the seasonal show collections are showcased with an option to buy individual items or complete looks. An inspiring editorial layer of content allows visitors to "Experience McQueen" and discover the theatre of his infamous live shows plus the unique and challenging collaborations he undertakes. Role: Art Direction and Lead Designer. Credits: Creative Director: Simon Waterfall, Design Director: Steve ‘Buzz’ Pearce, Designer: Dom Baker, Developer: Gemma Leigh, Producer: John Bright.
  • MCQ | SWALLOWMcQ is the younger, rebellious sibling of Alexander McQueen. The brand is no stranger to mixing art into its creative executions and has a long-standing reputation for collaborating with outsider creators. Earlier this year, concept art found its way into McQ’s Swallowcampaign and it was very cool. Their partnership was with renowned collage artist Jesse Draxler, who is known for his dark and slightly sinister style, often working in black and white. The collaboration is a strong reminder of the
Work history
    Digital Content EditorSony Pictures Entertainment
    London, United KingdomFull Time
    Responsible for the day-to-day running of the brand’s digital properties, coming up with new concepts and strategies and monetising the digital platforms. • Content - For desktop and mobile. Creation of written and visual editorial pieces, reskinning and commission- ing html games, day to day maintenance and updating of multiple websites. Mantaining an editorial year plan aligned with the linear programming. • Digital Project Management - By liaising with different stakeholders and managing project timelines, budgets and resource plans. • Revenue - Monetising apps and digital products to drive revenue. Coming up with sponsorship ideas and ultimately delivering those on-time and on-scope. • Audience - Tracking and monitoring the products using Google Analytics and creating reports to be shared with key stakeholders.
    London, United KingdomFreelance
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  • Editing
  • Project Management
  • Product Copy
  • Creative Writing
  • Digital Design
  • Web Design
  • Graphic Design
  • Content Management
  • Email Marketing
  • Google Analytics
    Magazine PublishingUniversity of The Arts London (UAL)
     - London, United Kingdom
    Undergraduate degree course aimed at combining the practical and technical skills of journalism, editing and production with contextual understanding of the business of publishing within the creative industries.