About me
I’m a digital editorial and strategic lead with extensive experience of planning and running digital content programmes for some of the UK’s best known and loved fashion and lifestyle brands.
From crafting a content strategy for Liz Earle as editorial director at Digital Natives, to leading the strategic editorial proposition across fashion and beauty for John Lewis as head of editorial development at John Brown, I love combining audience insight with storytelling to build compelling editorial solutions.
Work history
J
J
Head of editorial developmentJohn Brown Media
London, United KingdomFull Time
o Agency and client lead on digital editorial strategy for John Lewis, Very and Harveys
o Writing and implementing omni-channel content strategies: creating SEO-led seasonal plans, developing stories that are fit for channel and exploit different platforms’ functionality, feeding into and attending shoots, delivering content and measuring its success
o Attending industry events and keeping on top of platform changes and innovations
o Managing new business pitches and pitch teams
o Managing junior members of the team
Editorial DirectorDigital Natives Content
- London, United KingdomFull Time
o Agency and client lead for editorial strategy
o Working with digital designers and UX specialists to build a seamless content experience both for agency and client websites
o Brainstorming and creating all content for clients’ websites and social channels
o Influencer outreach and negotiation to create written and video content
o Working closely with creative and production to plan shoots and capture assets efficiently
o Managing junior members of the team
Skills
- Content Strategy
- Digital Editing
- Writing
- Brand Storytelling
- Brand Tone
- Social Media
- Omnichannel Strategy
- Editorial Content
Education
U
U
BAUniversity of Oxford
- Oxford, United Kingdom
French & Portuguese – 2:1